--- title: Google Ads Audit in Stoke-on-Trent description: Independent Google Ads audit for Stoke-on-Trent. Find wasted spend, fix tracking gaps. Fixed scope, no obligation. Quote on a call. url: "https://steviemorris.com/ppc-audits/stoke-on-trent/" canonical: "https://steviemorris.com/ppc-audits/stoke-on-trent/" type: town silo: ppc-audits location: Stoke-on-Trent county: Staffordshire region: England lat: 53.00415 lng: -2.18538 primary_keyword: Google Ads audit Stoke-on-Trent keywords: - PPC audit Staffordshire - Google Ads diagnostic - Google Ads performance review - conversion tracking audit blueprint: 6 audience: Stoke-on-Trent and Staffordshire brands and agencies wanting an independent audit to find wasted spend, fix tracking, and uncover quick wins. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/stoke-on-trent/ - /ppc-consultant/stoke-on-trent/ nearby: - /ppc-audits/kidsgrove/ - /ppc-audits/alsager/ - /ppc-audits/congleton/ - /ppc-audits/sandbach/ - /ppc-audits/crewe/ - /ppc-audits/stafford/ record_id: ppc-audits__stoke-on-trent word_count: 730 --- # Google Ads Audit for Stoke-on-Trent Businesses One-off diagnostic to surface wasted budget, tracking gaps, and quick wins. Fixed scope, no obligation to hire me after. Honest feedback on what's actually wrong. ## What a real audit looks like Most 'audits' are pitches in disguise—nine pages of scare tactics to make you buy the audit agency's management service. Mine isn't. You get a clear-eyed diagnostic: what's working, what's broken, and the cost of each break. I tell you if your ads are *actually fine*. Then you decide what to do. ## What I examine - **Conversion tracking.** Is data flowing correctly into Google Ads? Are you counting offline sales, form submissions, or phone calls? - **Campaign structure.** Are keywords and audiences grouped efficiently, or are you diluting bids across irrelevant searches? - **Wasted spend.** Duplicate ads, untargeted keywords, poor quality scores, misaligned landing pages—where's the bleed? - **Bid strategy fit.** Is your current model (CPA, ROAS, CPC) right for your business? Or are you optimizing for the wrong thing? - **Competitive positioning.** How do you stack against actual rivals? Are you bidding on their brand, or letting them own it? ### The audit delivers > A written report (2–4 pages), a one-off call to walk through findings, and a prioritized list of next steps. *No proposal to hire me included.* You can execute it yourself, send it to your current agency, or hire me. Up to you. ## Who this is for Brands that suspect they're bleeding spend but don't have proof. Founders who switched agencies and want to know if the new one's doing it right. Stoke-on-Trent and Staffordshire business owners considering Google Ads for the first time. In-house teams wanting an external sanity check. ## The audit process 1. **Access & review (3–5 days)** — You grant me read-only access to Google Ads, Google Analytics, and any conversion tracking. I dig into the structure, data, and performance history. 2. **Findings call (30 min)** — I walk you through the report: what's working, what's wasted, and the 3–5 levers you can pull first. 3. **Next step** — You get a prioritized roadmap. Execute it yourself, hand it to your current provider, or hire me to do it. No strings. ## Audit cost Quoted on a call based on account complexity. Typical range depends on your ad spend level and historical data depth. I'll give you a fixed price upfront—no surprises. ### Other PPC help in Stoke-on-Trent - [PPC Agency in Stoke-on-Trent](/ppc-agency/stoke-on-trent/) - [PPC Consultant in Stoke-on-Trent](/ppc-consultant/stoke-on-trent/) ### Nearby areas I cover - [Kidsgrove](/ppc-audits/kidsgrove/) - [Alsager](/ppc-audits/alsager/) - [Congleton](/ppc-audits/congleton/) - [Sandbach](/ppc-audits/sandbach/) - [Crewe](/ppc-audits/crewe/) - [Stafford](/ppc-audits/stafford/) ### Regional coverage - [PPC Audit across Staffordshire](/ppc-audits/staffordshire/) ## Frequently asked questions ### Do I have to hire you after the audit? No. The audit stands alone. If you want to run with the findings yourself or hand them to someone else, that's fine. I'm genuinely interested in giving you useful feedback. ### What if your audit says my ads are working well? I'll tell you that honestly. Some accounts are well-optimized; most have small leaks that add up. If yours is sound, you'll hear it straight. ### How long does an audit take? Access and review typically take 3–5 business days. The findings call is 30 minutes. You'll have a written report and next steps within a week of starting. ### Can I keep the audit findings confidential? Yes. It's yours. You can share it with your team, your agency, or nobody. It's not a case study or marketing material. ### Is this for Stoke-on-Trent agencies, or just brands? Both. If you're an agency wanting to audit a client account for them, or you're a brand in Stoke-on-Trent or Staffordshire, I can do it. ### What if I don't have Google Ads yet—can you audit my competitors instead? That's a different project (competitive research). We'd scope it separately. An audit requires live account access. ## Get an honest audit of your Google Ads. I'll find the waste, spot the gaps, and give you a clear roadmap. No sales pitch, no lock-in, no obligation. **Call 07410 907 104**