--- title: Google Ads Audit in Torpoint description: PPC audit for Torpoint businesses. Spot wasted spend, tracking gaps, and quick wins. One-off diagnostic with clear actionable report. url: "https://steviemorris.com/ppc-audits/torpoint/" canonical: "https://steviemorris.com/ppc-audits/torpoint/" type: town silo: ppc-audits location: Torpoint county: Cornwall region: England lat: 50.37505 lng: -4.19566 primary_keyword: Google Ads audit Torpoint keywords: - PPC audit Cornwall - Google Ads performance review - search advertising diagnostic blueprint: 6 audience: Business owners and marketing managers in Torpoint and Cornwall wanting a detailed diagnostic of their Google Ads account performance date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/torpoint/ - /ppc-consultant/torpoint/ nearby: - /ppc-audits/plymouth/ - /ppc-audits/saltash/ - /ppc-audits/callington/ - /ppc-audits/looe/ - /ppc-audits/launceston/ - /ppc-audits/kingsbridge/ record_id: ppc-audits__torpoint word_count: 831 --- # Google Ads Audit for Torpoint Businesses Spot wasted budget and tracking gaps. A fixed-scope PPC audit finds quick wins, diagnostic issues, and a clear roadmap—no commitment to ongoing work. ## What a PPC audit is and why it matters Your Google Ads account is complex. Keywords, bids, audiences, conversion tracking, creative, budget allocation—there are a dozen places where good intentions go wrong and money bleeds away quietly. An audit is a one-off diagnostic. I dig into your account—every campaign, search term, conversion path—and find what's working, what's not, and where you're losing money. The output is a clear report with priorities: quick wins you can act on today, structural issues to fix, and strategic opportunities ahead. It's useful whether you're managing in-house, working with an agency, or starting from scratch. By the end, you'll know exactly what's broken and what needs to happen next. ## What I audit - **Campaign and ad group structure** — Are keywords grouped logically? Is budget distributed to high-performing campaigns? - **Keyword and search term strategy** — Which keywords drive revenue? Which ones are wasting clicks? What negatives are missing? - **Bidding and budget** — Is your bid strategy actually getting you conversions at a good cost? Is budget flowing to winners? - **Conversion tracking** — Can you actually measure ROI, or are you flying blind? Common issue: incomplete or broken tracking. - **Creative and ad extensions** — Are your ads compelling? Are you using all available extensions to stand out? - **Audience and location strategy** — Are you reaching the right people? Wasteful locations or irrelevant audiences? - **Account settings** — Are settings hiding performance, limiting reach, or accidentally wasting budget? ### Honest output, no pressure > You'll get a report showing exactly what I found, priority order, and what to do about each issue. No upselling, no pressure to hire me for ongoing management. If the audit shows your ads are solid, I'll say so. If it shows gaps, you'll know what to fix and whether you need help. ## Torpoint and Cornwall context I've audited accounts across the UK, including home services, ecommerce, and trades in the southwest. I know how Torpoint's competition looks, what conversion rates and cost-per-lead are realistic, and where local businesses typically miss opportunities. That context goes into the audit so you're not just seeing numbers—you're seeing what's normal for your niche and region. ## The audit process 1. **Initial call** — You tell me about your business, what you're trying to achieve, and any concerns. I gather context about your niche and goals. 2. **Account access** — You grant me read-only access to your Google Ads account (and Google Analytics if applicable). No changes, just inspection. 3. **Deep dive** — I spend 4–6 hours in your account, checking every section, analysing performance, spotting issues and opportunities. 4. **Report and call** — You get a detailed written report, then we hop on a call to walk through findings and discuss next steps. ### Other PPC help in Torpoint - [PPC Agency in Torpoint](/ppc-agency/torpoint/) - [PPC Consultant in Torpoint](/ppc-consultant/torpoint/) ### Nearby areas I cover - [Plymouth](/ppc-audits/plymouth/) - [Saltash](/ppc-audits/saltash/) - [Callington](/ppc-audits/callington/) - [Looe](/ppc-audits/looe/) - [Launceston](/ppc-audits/launceston/) - [Kingsbridge](/ppc-audits/kingsbridge/) ### Regional coverage - [PPC Audit across Cornwall](/ppc-audits/cornwall/) ## Frequently asked questions ### How much does an audit cost? Pricing depends on account size and complexity. I'll quote based on a quick call about your setup. No obligation—you'll know the price before we start. ### What format is the report? A written report with detailed findings, screenshots, priority order, and recommendations. Then we do a call to walk through it together and answer your questions. ### How long does an audit take? Typically 1–2 weeks from access to report, depending on account size. I dig deep, so it takes time, but you get thorough findings, not a quick scan. ### What if the audit finds major issues? You'll know exactly what they are and what needs to happen next. I'll give you options: fix it yourself, hire me for ongoing management, or bring in another resource. No pressure—you decide. ### Can you audit my account if I'm in Torpoint or Cornwall? Yes. I work remotely and audit accounts across the UK. I'm familiar with southwest economy, competition, and what realistic results look like for your region. ### What if I disagree with your findings? Fair. Audits are opinions grounded in data and experience. If you want a different perspective, get a second opinion. But I stand behind my analysis—I'll explain the reasoning in detail on our call. ## Get clarity on your Google Ads performance An audit cuts through the noise and shows you exactly what's working, what's wasted, and what to fix. No obligation to hire me afterward—just clear diagnosis and a roadmap. Let's find out where your budget is really going. **Call 07410 907 104**