--- title: Google Ads Audit in Warrington description: One-off Google Ads audit for Warrington businesses. Find wasted spend, tracking gaps, and exact fixes. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/warrington/" canonical: "https://steviemorris.com/ppc-audits/warrington/" type: town silo: ppc-audits location: Warrington county: Greater Manchester region: England lat: 53.39254 lng: -2.58024 primary_keyword: PPC audit Warrington keywords: - Google Ads audit Greater Manchester - ad spend waste diagnosis - Google Ads performance review blueprint: 5 audience: Warrington and Greater Manchester business owners spending on Google Ads but unsure if they're getting results date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/warrington/ - /ppc-consultant/warrington/ nearby: - /ppc-audits/lymm/ - /ppc-audits/widnes/ - /ppc-audits/ashton-in-makerfield/ - /ppc-audits/runcorn/ - /ppc-audits/irlam/ - /ppc-audits/st-helens/ record_id: ppc-audits__warrington word_count: 822 --- # Google Ads Audit for Warrington Businesses One-off deep diagnostic. I find where your ad budget leaks, what's not converting, and what's broken in your tracking. Fixed scope. No obligation to hire me after. ## Most Google Ads accounts have money lying on the floor Tracking is broken. Negative keywords are missing. Bids are too high. The campaign structure is backwards. You're spending on keywords that don't convert. After 12 years, I can spot these problems in the first 30 minutes of looking at an account. ## What a PPC audit covers - **Conversion tracking** — Google Analytics, tag managers, event tracking. If it's broken, you're flying blind - **Campaign and ad group structure** — bad structure kills performance - **Keyword strategy** — wrong keywords, missing negatives, poor match types - **Quality Score issues** — high costs per click often trace back here - **Bid strategy** — are you letting Google bid automatically, or are you smart about it? - **Ad copy and landing pages** — are they actually optimised for conversion? - **Budget allocation** — are you spending in the right places? ### Why businesses in Warrington get audits > You're spending money each month and not sure if it's worth it. An audit tells you: where you're wasting money, what's actually working, and what to fix next. Usually I find 20–40% of wasted spend that's low-hanging fruit. ## Audit scope and delivery A full account audit takes about 4–6 hours. I review everything, take notes, and deliver a written report with specific findings and recommendations. You get a clear action list: what to fix first, why it matters, and how to do it. Whether you hire me for ongoing work or do it yourself, you'll know exactly what needs to change. ## The audit process 1. **Access and discovery** — You give me access to your Google Ads account and Google Analytics. I spend a few hours reviewing everything. 2. **Deep analysis** — I check tracking setup, keyword performance, bid strategy, quality scores, and landing page relevance. I look for the obvious waste and the subtle problems. 3. **Report and recommendations** — I write a report with specific findings: what's working, what's broken, and exactly what to fix. Prioritised by impact. 4. **Debrief call (optional)** — We walk through the report together. You can ask questions and discuss the recommendations. No pressure to hire me for ongoing work. ## Pricing and what happens after Audit cost depends on account size and complexity. I'll quote it on a call. Usually a few hundred pounds. After the audit, you have options: you can implement the recommendations yourself, hire me for ongoing management, or do nothing. That's entirely up to you. The audit stands alone. ### Other PPC help in Warrington - [PPC Agency in Warrington](/ppc-agency/warrington/) - [PPC Consultant in Warrington](/ppc-consultant/warrington/) ### Nearby areas I cover - [Lymm](/ppc-audits/lymm/) - [Widnes](/ppc-audits/widnes/) - [Ashton in Makerfield](/ppc-audits/ashton-in-makerfield/) - [Runcorn](/ppc-audits/runcorn/) - [Irlam](/ppc-audits/irlam/) - [St Helens](/ppc-audits/st-helens/) ### Regional coverage - [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/) ## Frequently asked questions ### How much does an audit cost? Depends on the size of your account. Small accounts (under £2k/month spend) are usually £400–600. Larger accounts with more complexity are more. I'll give you a fixed quote after a brief call about what we're looking at. ### Do I have to hire you after the audit? No. Zero obligation. You get the report and can act on it yourself, hire someone else, or do nothing. That said, if you want help implementing the recommendations, I can do that too. ### What if the audit finds that my ads are fine? I'll tell you that. I've audited accounts that were actually working well. It happens. You'll just know you're not wasting money. ### Do you work with Warrington and Greater Manchester businesses? Yes. I've audited accounts from businesses all across Greater Manchester, including Warrington, Lymm, Widnes, Runcorn, and other areas. The approach is the same whether you're targeting one town or a region. ### How long does the audit take? I usually spend 4–6 hours on the account review, then another hour or so writing the report. Turnaround is usually a week or so. You'll have the report in hand within 7–10 days of kicking off. ### Can I just get recommendations without the full deep dive? You could, but it wouldn't be an audit. A proper audit takes time. That's the only way I can be confident about what's actually wrong. That's also why the cost is fixed — you know exactly what you're paying for. ## Request a PPC audit Let's find out where your budget is leaking and what's actually working. I'll give you a fixed quote, do the deep work, and hand you a clear report and action list. **Call 07410 907 104**