---
title: Google Ads Audit in West Bromwich
description: PPC audit uncovering wasted spend and tracking gaps. Fixed scope, no obligation. Quote on a call.
url: "https://steviemorris.com/ppc-audits/west-bromwich/"
canonical: "https://steviemorris.com/ppc-audits/west-bromwich/"
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silo: ppc-audits
location: West Bromwich
county: West Midlands
region: England
lat: 52.51868
lng: -1.9945
primary_keyword: Google Ads audit West Bromwich
keywords:
  - PPC audit UK
  - Google Ads performance review
  - conversion tracking audit
blueprint: 3
audience: Business owners in West Bromwich and West Midlands with existing Google Ads campaigns who want to identify problems and wasted budget
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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nearby:
  - /ppc-audits/wednesbury/
  - /ppc-audits/tipton/
  - /ppc-audits/walsall/
  - /ppc-audits/bilston/
  - /ppc-audits/birmingham/
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---

# Google Ads Audit for West Bromwich Businesses

Find wasted spend and tracking gaps. Fixed scope, no obligation. One-off diagnostic that tells you exactly what's wrong.

## What a PPC audit uncovers

Your Google Ads account is leaking money. Maybe it's slow-draining waste. Maybe it's big gaps. Usually it's both. An audit finds it.

I spend time in your account, your analytics, your conversion tracking. I look for wasted budget (wrong keywords, bad targeting, poor ad structure), tracking gaps (conversions you're not seeing), and performance that's flat when it shouldn't be. Then I write it up: here's what's wrong, here's the impact, here's what to do about it.

### The honest part

> Some audits say 'everything's fine.' That happens. If your ads are well-structured and tracking is solid, I'll tell you that. Most of the time though, there's something to fix. And you'll know exactly what after the audit.

## Audit covers

- **Account structure.** Campaign and ad group setup. Is it logical? Scalable? Or a mess that limits performance?
- **Keywords and targeting.** Are you bidding on things that don't convert? Missing obvious keywords? Broad match killing you?
- **Ad copy and landing pages.** Do ads match landing pages? Is copy compelling or generic?
- **Conversion tracking.** Are you tracking what actually matters? Missing conversion types? Broken pixels?
- **Budget and bidding.** Is money going where it should? Bid strategy fit for your goal?

## How the audit works

1. **Access and review** — You give me read access to Google Ads, Analytics, and Search Console. I dig in.
2. **Deep dive** — I analyse account structure, performance data, tracking, keyword match, ad copy, and user flow.
3. **Report and recommendations** — Written report with findings, impact, and step-by-step fixes. Prioritised by effort and impact.

## What you do with the audit

It's yours. You can implement it yourself, hand it to your team, or ask me to execute the fixes. No obligation to work with me further — the audit stands alone. That said, audits often lead to ongoing work because once you see what's wrong, you usually want it fixed properly.

### Other PPC help in West Bromwich

- [PPC Agency in West Bromwich](/ppc-agency/west-bromwich/)
- [PPC Consultant in West Bromwich](/ppc-consultant/west-bromwich/)

### Nearby areas I cover

- [Wednesbury](/ppc-audits/wednesbury/)
- [Tipton](/ppc-audits/tipton/)
- [Walsall](/ppc-audits/walsall/)
- [Bilston](/ppc-audits/bilston/)
- [Birmingham](/ppc-audits/birmingham/)
- [Willenhall](/ppc-audits/willenhall/)

### Regional coverage

- [PPC Audit across West Midlands](/ppc-audits/west-midlands/)

## Frequently asked questions

### How long does an audit take?

Depends on account size and complexity. A small, simple account might be 3–5 hours. A bigger one with multiple campaigns and tracking complexity might be 10+ hours. I'll give you an estimate after a quick call about your setup.

### How much does an audit cost?

Quote on a call. Scope depends on account size and what we're digging into. I don't have a fixed price — I'll tell you effort and cost upfront, and you decide if it's worth it.

### What if you find something catastrophically broken?

I'll flag it. That's exactly what audits are for. And I'll explain how to fix it. Whether you fix it yourself or ask me to do it, you'll know what's happening.

### Can you audit my West Bromwich Google Ads account?

Yes. I work with accounts anywhere in the UK — West Bromwich, Birmingham, Walsall, Wednesbury, all of it. Audit scope is the same regardless of location.

### Do I have to hire you after the audit?

No. Audit's a standalone service. Some clients use it as a starting point for ongoing management; others use it to brief their current team or take it internal. Your choice.

### What if my tracking is completely broken?

That's common. Audit will flag it and explain what's missing. Fixing broken tracking can be straightforward or complex depending on your setup. I'll outline the path forward and you decide who does the work.

## Find wasted Google Ads spend

Audit your account, get a clear report, and know exactly what to fix next.

**Call 07410 907 104**