--- title: Google Ads Audit in West Yorkshire description: Independent Google Ads audit for West Yorkshire businesses. Find wasted spend, tracking gaps, and structural issues. One-off, no obligation. Google Partner certified. url: "https://steviemorris.com/ppc-audits/west-yorkshire/" canonical: "https://steviemorris.com/ppc-audits/west-yorkshire/" type: hub silo: ppc-audits location: West Yorkshire county: West Yorkshire region: England lat: 53.75 lng: -1.6 primary_keyword: Google Ads audit West Yorkshire keywords: - Google Ads audit West Yorkshire - PPC audit West Yorkshire - Google Ads review West Yorkshire blueprint: 5 audience: West Yorkshire business owners and marketing managers who want an independent review of their Google Ads account date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/west-yorkshire/ - /ppc-consultant/west-yorkshire/ nearby: - /ppc-audits/south-yorkshire/ - /ppc-audits/north-yorkshire/ - /ppc-audits/greater-manchester/ - /ppc-audits/derbyshire/ - /ppc-audits/east-riding-of-yorkshire/ record_id: ppc-audits__west-yorkshire word_count: 1432 --- # Google Ads Audit across West Yorkshire A structured, one-off Google Ads audit that finds wasted spend, tracking gaps, and structural problems — before you commit to management or scale budget. No obligation to do anything after. ## Most Google Ads accounts have the same problems — most businesses don't know it A Google Ads audit isn't a sales pitch dressed up as a review. It's a structured diagnostic that tells you exactly what's happening in your account: where money is being wasted, whether your conversion tracking is feeding the algorithm good data, whether your campaign structure is working against you, and whether the search terms your ads are appearing for are actually relevant to your business. I'm Stevie Morris — 12 years in Google Ads, £2M+ in ad spend managed directly, Google Partner and Microsoft Ads certified. I've reviewed accounts across ecommerce, D2C, home services, and trades. The same structural issues come up again and again. An audit finds them before they cost you more. ## What the audit covers - **Conversion tracking** — whether it's set up correctly, what signals Google's bidding algorithms are learning from, and whether there are gaps or double-counting. - **Search term analysis** — what queries your ads are actually triggering, which are irrelevant, and whether your negative keyword lists are doing their job. - **Campaign and ad group structure** — whether the architecture of your account makes strategic sense or is actively fighting your performance. - **Bidding strategy** — whether your current strategy matches your data maturity and campaign goals, or whether you're on automated bidding with too little conversion data to make it work. - **Ad copy and extensions** — what your ads say, what they're missing, and whether your assets are earning the click. - **Landing page alignment** — whether the pages your ads send traffic to match intent and give users a reason to convert. - **Wasted spend identification** — specific budget being spent on searches, placements, or audiences that aren't contributing to results. ## Why conversion tracking is the first thing I look at Google's bidding algorithms are only as good as the data you feed them. If your conversion tracking is broken — firing on the wrong page, not firing at all, double-counting, or recording the wrong event — then every smart bidding strategy you run is optimising toward garbage data. *This is the most common and most expensive problem I find in audits.* Accounts that look like they're working because the dashboard shows conversions, but the numbers don't match what's actually happening in the business. Before anything else — before structure, before copy, before budget — tracking has to be right. For West Yorkshire businesses that have set up tracking themselves, or had it set up by someone who's since left, this is often where the audit pays for itself on day one. ### No obligation — and honest if there's nothing to fix > An audit is a one-off diagnostic. You're not signing up for management, you're not committing to anything beyond the audit itself. If I review your account and it's genuinely performing well, I'll tell you that. I'm not going to manufacture findings to justify the engagement. ## How the audit process works 1. **Request a call** — Tell me about your business and your current Google Ads setup. I'll ask about what you're trying to achieve and what's been frustrating you about the account. 2. **Access and review** — You grant read access to your Google Ads account. I go through it systematically — campaigns, search terms, tracking, structure, copy, bidding. This is a proper diagnostic, not a glance at the summary tab. 3. **Findings delivered** — You receive a structured document covering what I found, what it means in plain English, and what I'd prioritise fixing. Specific, actionable, honest. 4. **Debrief call** — We walk through the findings together so you understand what they mean for your business — not just the account. You can ask questions about anything that needs more context. ## Who gets the most value from a Google Ads audit Audits are most valuable at specific moments: when you've taken over a business or marketing role and inherited a Google Ads account you don't fully understand; when you've been running ads for a while and results have plateaued; when you're about to scale budget and want to know if the foundations are solid first; or when your agency is telling you everything is going well but your gut says otherwise. For West Yorkshire ecommerce businesses heading into a high-spend period — Black Friday, January sales, a product launch — an audit before you increase budgets is considerably cheaper than finding the problems after you've scaled spend on a broken account. For trades and home services businesses in West Yorkshire and across the county, audits often reveal campaigns triggering for broad, irrelevant queries that look like search volume but produce no leads. Negative keyword gaps in home services accounts are almost universal. ## West Yorkshire and beyond — where I've reviewed accounts I work with businesses across West Yorkshire and nationally — from Leeds and Bradford to Halifax, Wakefield, and Huddersfield, as well as into South Yorkshire, North Yorkshire, Greater Manchester, Derbyshire, and East Riding of Yorkshire. The issues I find in accounts don't change much by geography, but the local competitive landscape — particularly for home services — does affect how campaigns should be structured. A Google Ads account for a roofing company competing across West Yorkshire looks very different from one targeting a single postcode in Leeds. The audit takes that context into account. ### Other PPC help in West Yorkshire - [PPC Agency in West Yorkshire](/ppc-agency/west-yorkshire/) - [PPC Consultant in West Yorkshire](/ppc-consultant/west-yorkshire/) ### Neighbouring counties - [South Yorkshire](/ppc-audits/south-yorkshire/) - [North Yorkshire](/ppc-audits/north-yorkshire/) - [Greater Manchester](/ppc-audits/greater-manchester/) - [Derbyshire](/ppc-audits/derbyshire/) - [East Riding of Yorkshire](/ppc-audits/east-riding-of-yorkshire/) ### Towns I cover across West Yorkshire - [Halifax](/ppc-audits/halifax/) - [Wetherby](/ppc-audits/wetherby/) - [Selby](/ppc-audits/selby/) - [Skipton](/ppc-audits/skipton/) - [Brighouse](/ppc-audits/brighouse/) - [Leeds](/ppc-audits/leeds/) - [Pontefract](/ppc-audits/pontefract/) - [Wakefield](/ppc-audits/wakefield/) - [Keighley](/ppc-audits/keighley/) - [Holmfirth](/ppc-audits/holmfirth/) - [Shipley](/ppc-audits/shipley/) - [Guiseley](/ppc-audits/guiseley/) - [Dewsbury](/ppc-audits/dewsbury/) - [Mirfield](/ppc-audits/mirfield/) - [Garforth](/ppc-audits/garforth/) - [Ossett](/ppc-audits/ossett/) - [Tadcaster](/ppc-audits/tadcaster/) - [Otley](/ppc-audits/otley/) ## Frequently asked questions ### What does a Google Ads audit cost? Audit pricing depends on the size and complexity of your account. Book a call and I'll give you a quote based on what you have running. I don't publish a fixed price because a single-campaign account and a multi-country ecommerce account are very different scopes. ### Do I have to give you control of my account to audit it? No. Read-only access is all I need to do a full audit. You can grant it and revoke it at any time. I don't need to make any changes to your account to review it. ### Will the audit tell me whether to stay with my current agency? That's often exactly what businesses in West Yorkshire use the audit for. I'll give you an honest picture of the account's current state — structure, performance, tracking, strategy. What you do with that is entirely your call. ### How detailed are the audit findings? Specific and actionable. You'll know exactly what I found, what it costs you, and what I'd do about it. Not a generic list of best practices — an account-specific diagnostic. Straightforward enough that your team, your agency, or you can act on it. ### I'm based in West Yorkshire but I advertise nationally — is the audit still relevant? Yes. The audit covers your account structure and tracking regardless of where your campaigns target. Geographic coverage affects campaign settings, not whether the underlying diagnostic applies. ### What happens after the audit if I want help fixing the problems? That's entirely up to you. If you want me to take over management, we can talk about that. If you have a team or agency who can action the findings themselves, the audit document is designed to be handed to them. There's no pressure to engage further. ## Find out what's actually happening in your Google Ads account Request a PPC audit. We'll start with a call to understand your account and your business, then I'll do a proper diagnostic and tell you exactly what I found — including if everything's fine. **Call 07410 907 104**