--- title: Google Ads Audit in London description: One-off Google Ads audit. Find wasted budget, tracking gaps, and structure issues. No long-term commitment. Fixed-scope diagnostic. url: "https://steviemorris.com/ppc-audits/westminster/" canonical: "https://steviemorris.com/ppc-audits/westminster/" type: town silo: ppc-audits location: London county: Greater London region: England lat: 51.50853 lng: -0.12574 primary_keyword: Google Ads audit London keywords: - PPC audit Greater London - Google Ads review UK - paid search diagnostic blueprint: 7 audience: London and Greater London business owners, ecommerce and service businesses wanting a diagnostic audit of their Google Ads without ongoing commitment. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/westminster/ - /ppc-consultant/westminster/ nearby: - /ppc-audits/london/ - /ppc-audits/blackheath/ - /ppc-audits/richmond/ - /ppc-audits/chigwell/ - /ppc-audits/potters-bar/ - /ppc-audits/waltham-abbey/ record_id: ppc-audits__westminster word_count: 750 --- # Google Ads Audit for London Businesses One-off diagnostic audit. Fixed scope. No obligation to hire us for ongoing work. We find the leaks and tell you how to fix them. ## You don't know what you don't know about your Google Ads **Most businesses are leaking money in Google Ads.** Not because they're stupid—because they don't have someone digging deep enough to find it. Common leaks: keywords bidding on brand queries you own for free, campaigns with negative quality scores, conversion tracking that's broken or misconfigured, bids set too high for the actual profit margin, keywords too broad matching into irrelevant searches, landing pages that don't match ad copy. A proper audit finds all of this. Then we tell you exactly how to fix it. No mystery. No ongoing commitment. ## What an audit typically uncovers - **Wasted budget** — Keywords, placements, or audiences that cost more than they earn. - **Tracking gaps** — Conversions not being recorded, or attributed to the wrong touchpoint. - **Campaign structure issues** — How your campaigns are organised might be fighting against your own strategy. - **Quality score problems** — Keywords with low quality scores that inflate your cost per click. - **Bid strategy mismatches** — You might be using manual CPC bidding when Smart Bidding would be smarter (or vice versa). - **Landing page disconnects** — Ad copy promises one thing, landing page delivers another. ## How a PPC audit works We pull your account data, look at your conversion tracking, check your campaign structure, review your keywords and ad copy, and audit your landing pages. Then we write it up: what we found, how much it's likely costing you, and exactly how to fix each issue. Some fixes are quick (pause a keyword, adjust a bid). Some are structural (rebuild campaigns for better organisation). All of it is actionable. ### This is London. CPCs are high. The waste is expensive. > In London, a single bad keyword might cost you £50–£100 per click. An audit isn't a luxury—it's how you stop bleeding money on high-CPC searches. ## The audit process 1. **You share access** — Read-only access to your Google Ads account and Google Analytics (if you have conversion tracking set up). 2. **We dig in** — Full technical review. Campaign structure, keywords, bids, quality scores, landing pages, conversion tracking. 3. **We write it up** — You get a detailed audit report with findings, rough cost estimates, and fix recommendations. 4. **We explain it** — Call to walk through the audit, answer questions, and talk about next steps (if you want them). ## No obligation to hire us You can use the audit to fix things yourself, or hire someone else to implement the fixes. We won't try to upsell you. The audit is valuable on its own. ### Other PPC help in London - [PPC Agency in London](/ppc-agency/westminster/) - [PPC Consultant in London](/ppc-consultant/westminster/) ### Nearby areas I cover - [London](/ppc-audits/london/) - [Blackheath](/ppc-audits/blackheath/) - [Richmond](/ppc-audits/richmond/) - [Chigwell](/ppc-audits/chigwell/) - [Potters Bar](/ppc-audits/potters-bar/) - [Waltham Abbey](/ppc-audits/waltham-abbey/) ### Regional coverage - [PPC Audit across Greater London](/ppc-audits/greater-london/) ## Frequently asked questions ### How much does an audit cost? I'll quote you on a call based on account size and complexity. No hidden fees. ### How long does an audit take? Usually 5–10 days from when you share access to when you get the report. Depends on account complexity. ### What if my account is small? Doesn't matter. Small accounts can leak money just as easily as large ones. The same structural mistakes happen at any budget level. ### What if I'm in London and CPCs are sky-high? That's exactly why you need an audit. High CPCs mean high waste when something goes wrong. We'll be especially focused on finding where money is leaking in your competitive London market. ### Do I have to implement the recommendations? No. The audit is a standalone service. You can use it however you want—fix it yourself, hire us, or hire someone else. ### What if the audit finds nothing wrong? That's possible. If your account is genuinely optimised, we'll tell you so. You'll still get value from validation and confidence that your ads are working. ## Let's find out where your Google Ads money is going We'll review your setup, identify leaks, and give you a clear action plan. You'll know exactly what's working and what's wasting money. **Call 07410 907 104**