---
title: Google Ads Audit in Wigan
description: One-off Google Ads diagnostic audit. Spot wasted spend, tracking issues, quick wins. Fixed scope, no obligation. Wigan and nationwide.
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county: Greater Manchester
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primary_keyword: PPC audit Wigan
keywords:
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audience: Businesses in Wigan seeking one-off diagnostic audit of Google Ads without ongoing commitment
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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# Google Ads Audit for Wigan Businesses

One-off diagnostic audit. Identify wasted spend, tracking gaps, and quick wins. Fixed scope, no obligation to implement.

## What a PPC audit actually is

Not a sales pitch. Not a discovery call masquerading as an audit. A real diagnostic: we examine your account structure, tracking setup, bid strategy, keyword performance, and cost per conversion. We find what's working and what's burning money. Then we hand you a clear report with findings and options.

You decide what to do next. No obligation to hire us or implement anything.

## Audit checklist

- **Account structure** — Campaigns, ad groups, keywords. Are they logical?
- **Conversion tracking** — Is it set up correctly? Are numbers reliable?
- **Keyword performance** — Which keywords drive real revenue and which are just noise?
- **Ad copy and extensions** — Are ads aligned with search intent and your landing pages?
- **Bid strategy** — Is automation helping or hurting? Are manual bids sensible?
- **Cost analysis** — Where is money leaking? Where should you be bidding harder?

### No sales pressure. Just the truth.

> We'll tell you exactly what we find—good, bad, or 'your ads are actually fine.' If we spot problems, we explain them clearly. If I recommend changes, we explain the why. Your account, your choice.

## Common issues we find

- Broad match keywords and poor negative keyword strategy burning budget on irrelevant searches
- Conversion tracking that's incomplete or misconfigured, so management decisions are based on guesses
- Ad groups with dozens of keywords—no targeting precision, just bid chaos
- Bid strategy set to automated rules that don't align with actual profit margins
- Landing pages that don't match ad copy, killing conversion rates
- Unused ad extensions, missed opportunities for engagement and data

## How the audit process works

1. **You grant access** — Give us read-only access to your Google Ads account (and Google Analytics if available).
2. **We dig in** — Review account structure, tracking, keywords, bid strategy, and performance data.
3. **Report and debrief** — Clear written findings plus a call to walk through what we found and what it means for you.
4. **You decide** — Implement changes yourself, ask us to help, hire us to take over, or do nothing. It's your call.

### Other PPC help in Wigan

- [PPC Agency in Wigan](/ppc-agency/wigan/)
- [PPC Consultant in Wigan](/ppc-consultant/wigan/)

### Nearby areas I cover

- [Hindley](/ppc-audits/hindley/)
- [Ashton in Makerfield](/ppc-audits/ashton-in-makerfield/)
- [Horwich](/ppc-audits/horwich/)
- [Skelmersdale](/ppc-audits/skelmersdale/)
- [Leigh](/ppc-audits/leigh/)
- [Atherton](/ppc-audits/atherton/)

### Regional coverage

- [PPC Audit across Greater Manchester](/ppc-audits/greater-manchester/)

## Frequently asked questions

### Do you audit Google Ads accounts in Wigan and Greater Manchester?

Yes. I audit accounts across Wigan, Hindley, Ashton in Makerfield, Horwich, Skelmersdale, Leigh, Atherton, and all of Greater Manchester—plus the rest of the UK and Ireland. Location is irrelevant for Google Ads audits.

### What's included in a PPC audit?

Account structure, conversion tracking setup, keyword and audience performance, bid strategy, ad copy and landing page alignment, and detailed cost analysis. The scope is fixed so you know what to expect.

### How long does an audit take?

Typically 3–5 working days from account access to final report. Turnaround depends on account size and complexity. We'll confirm timing upfront.

### What if the audit shows I need major changes?

We'll map them out clearly. You can implement changes yourself, ask us to guide you through them, ask us to implement them, or do a combination. It's your business and your budget.

### Do I have to implement your recommendations?

No. This is a diagnostic, not a contract. I recommend changes we think will improve performance. You can act on them or ignore them. That's up to you.

### How much does a PPC audit cost?

Cost varies by account size and complexity. Contact us to discuss your account and get a fixed quote. Call 07410 907 104 or request an audit here.

## Discover your Google Ads gaps

A diagnostic audit takes the guesswork out of Google Ads. Know exactly where your money is going and where it's leaking. No obligation.

**Call 07410 907 104**