--- title: Google Ads Audit in Worthing description: One-off Google Ads audit for Worthing businesses. Spot tracking issues, keyword waste, and structural problems. Fixed scope, no obligation. url: "https://steviemorris.com/ppc-audits/worthing/" canonical: "https://steviemorris.com/ppc-audits/worthing/" type: town silo: ppc-audits location: Worthing county: West Sussex region: England lat: 50.81795 lng: -0.37538 primary_keyword: Google Ads audit Worthing keywords: - PPC audit Sussex - Google Ads account review - Ad spend waste analysis blueprint: 6 audience: Worthing business owners and marketers running Google Ads, concerned about efficiency, tracking gaps, or account structure. Want independent assessment before hiring. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/worthing/ - /ppc-consultant/worthing/ nearby: - /ppc-audits/shoreham-by-sea/ - /ppc-audits/steyning/ - /ppc-audits/arundel/ - /ppc-audits/bognor-regis/ - /ppc-audits/peacehaven/ - /ppc-audits/horsham/ record_id: ppc-audits__worthing word_count: 907 --- # Google Ads Audit for Worthing Businesses One-off diagnostic. I find wasted spend, tracking gaps, and structural problems in your Google Ads account. Fixed scope, no obligation. ## What an audit catches Most Google Ads accounts leak 15–30% of budget. Some of it's invisible: tracking misconfigurations that mean you're bidding blind. Some of it's visible: keywords with high cost, zero intent. An audit finds both. I dig into your campaign structure, keyword-to-landing-page alignment, conversion tracking, bid strategy setup, and competitive landscape. Then I write up findings and next steps. You own the data; what you do with it is up to you. ## What I review - **Campaign architecture:** Are campaigns split logically? Or are too many keywords, products, or geos bundled together? - **Keyword health:** Search term reports show what people actually search. Are you bidding on high-cost, low-intent keywords? - **Conversion tracking:** Do you know which keywords drive revenue, leads, or calls? Or are you flying blind? - **Landing pages:** Ad copy promises one thing, page delivers another? That tanks quality score and costs you money. - **Bid strategy:** Manual CPC, Target CPA, or Maximize Conversions? Is it right for your data and goals? - **Audience setup:** Remarketing, lookalikes, in-market audiences. Are they being used? Should they be? ### The honest part > Sometimes the audit finds that your account is *already pretty good*. If that's the case, I'll tell you. Not every account needs an overhaul. You might just need one or two tweaks, or honestly, your problem might not be Google Ads — it might be the product or landing page. I won't upsell you on work you don't need. ## Who needs an audit You're new to Google Ads and want to know if you're on the right track. You've been running ads for months and the ROAS is stuck or falling. You've switched account managers or agencies and want an independent assessment. You're about to scale your budget and want to make sure the foundation is solid. Worthing's competitive markets — ecommerce, trades, professional services — move fast. An audit keeps you ahead. ## How it works 1. **Scope call** — 20 minutes. You tell me what you're trying to achieve, what's working, what's not. I ask questions about your business model, margins, and goals. 2. **Deep audit** — I review your Google Ads account (you'll grant read-only access), landing pages, conversion tracking setup, and recent performance. 3–5 days of work depending on account size. 3. **Report + walkthrough** — Detailed written findings with recommended fixes. Then a 45-minute call to walk you through it, answer questions, and discuss next steps. 4. **You decide** — No obligation to hire me for anything. You've got the roadmap; you own the decision. ## What it costs Audits are quoted per scope. A small account (1–5 campaigns) might be £300–500. A larger account (20+ campaigns with complex tracking) might be £800–1500. I'll give you a fixed quote after the scope call so you know exactly what you're paying before we start. And you're not charged until the audit is complete. ### Other PPC help in Worthing - [PPC Agency in Worthing](/ppc-agency/worthing/) - [PPC Consultant in Worthing](/ppc-consultant/worthing/) ### Nearby areas I cover - [Shoreham-by-Sea](/ppc-audits/shoreham-by-sea/) - [Steyning](/ppc-audits/steyning/) - [Arundel](/ppc-audits/arundel/) - [Bognor Regis](/ppc-audits/bognor-regis/) - [Peacehaven](/ppc-audits/peacehaven/) - [Horsham](/ppc-audits/horsham/) ### Regional coverage - [PPC Audit across West Sussex](/ppc-audits/west-sussex/) ## Frequently asked questions ### How long does an audit take? The audit itself takes 3–5 days of analysis. The scope call and final walkthrough are 1–2 hours total. So you're waiting 5–10 calendar days from start to final report, depending on complexity. ### Will you share the findings with my current agency or manager? Only if you ask. The audit is for you. If you want to share findings with your team or get their reaction, that's your call. ### What if I don't fix the issues? That's fine. The audit is a diagnostic. You get the roadmap; you decide what to do. If you want to hire me to implement recommendations, we can talk about that. But there's zero obligation. ### Can I use audit findings to negotiate with my current provider? Yes. If the audit shows structural problems your current provider should have caught, that's useful information for you. I'll make findings clear and specific so you can act on them. ### Does the audit cover Worthing-specific strategy? Yes. If you're a local Worthing business (trades, services, retail), the audit looks at whether you're targeting geographically, which keywords drive local intent, and whether call tracking is set up. If you're a national ecommerce brand selling to Worthing and beyond, that's different — I'll assess your strategy accordingly. ### What if the audit recommends something I can't afford? I'll prioritise findings into high-impact quick wins and larger initiatives. You don't need to do everything. Start with the biggest money leak, fix that, then tackle the next. ## Find out what's draining your Google Ads budget Book a 20-minute scope call. No charge for the call. We'll clarify what you want to learn, I'll give you a fixed quote, and you decide if the audit makes sense. **Call 07410 907 104**