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You've got someone running ads. I help them be better.

Maybe you have an in-house team, a junior, or another agency, but something feels off. Costs are creeping up. Click volume is flat. Or you’re just not sure if they know what they’re doing. That’s where I come in — not to replace them, but to sharpen strategy and catch what’s being missed.

What fractional PPC advisory covers

Advisory pricing

From £300/month retainer for ongoing advisory, or a fixed quote for deeper audits and strategy work. We talk through what you need and price accordingly — no guessing.

Not a full rebrand. Just smarter ads.

Your current setup might be 70% right. That last 30% is costing you thousands. Sometimes it’s keyword strategy. Sometimes it’s bid logic. Sometimes it’s just that nobody’s looked at the data in three months. I find it, fix it, and hand it back to your team to run.

How a consultation works

  1. Initial callYou tell me what’s working, what isn’t, and what you’re unsure about.
  2. Deep diveI review your account (you give me read access), spot gaps, test hypotheses.
  3. RecommendationsWritten or verbal — clear priorities, quick wins, strategic shifts.
  4. Ongoing supportMonthly check-ins if you want them, or just as-needed guidance.

Frequently asked questions

Will you take over our Google Ads account?

Only if you want me to. Advisory means I help your team run it better, not that I replace them. Full management is available separately.

Do you work with teams in Crook?

Yes. Whether you’re in Crook, Durham, Bishop Auckland, or anywhere in the UK, I work with in-house teams, freelancers, and junior managers to improve their Google Ads strategy.

What if we've got a whole agency running our ads?

I can still help — second opinion on strategy, audit of their work, or pure advisory on areas they’re weak in. Some agencies are great; some miss the mark. Either way, I’m here to advise.

How often will we talk?

Monthly calls if you’re on a retainer. Or as-needed if you want ad hoc advice. Up to you.

What if we decide to go full management later?

Easy transition. I’ll fold what we’ve learned into a full-service plan, and your account moves to hands-on management.

Let's talk about your current ads

A 30-minute consultation. We'll look at what you've got, spot what's working (and what isn't), and map out what's possible.

Call 07410 907 104 Book a consultation