Independent Google Ads consultancy for businesses that want senior strategic input — whether you're running ads in-house, working with an agency, or need a second opinion before making a big decision.
Book a consultationA PPC consultant isn’t the same as a management agency. Where an agency takes over and runs everything, a consultant works alongside you — advising your in-house team, reviewing the work your current agency is doing, or helping you build a strategy you can execute yourself.
I’ve worked as a consultant for businesses across Cumbria and the wider North of England for over 12 years. In that time, I’ve reviewed hundreds of Google Ads accounts — everything from small local businesses in Carlisle and Kendal to national ecommerce brands. I know what good looks like, and I know the common patterns that waste budget.
I’m Google Partner and Microsoft Ads certified with 12 years working directly in accounts — not managing account managers. That means when you hire a consultant, you get someone who still builds campaigns, still writes ad copy, still interprets the data directly. Not someone who last touched an account in 2018 and now manages a team.
Twelve years of direct account work builds a pattern recognition that’s hard to fake. I’ve seen the same mistakes repeated across hundreds of accounts, and I’ve seen the fixes that actually work versus the ones that just look right in a presentation.
Not every consultancy engagement results in major changes. Sometimes your campaigns are structured correctly and the problem is something else entirely — your landing page, your offer, your budget relative to your market. I’d rather spend a consultation hour giving you that honest answer than sell you a service you don’t need.
I work with businesses throughout Cumbria — including Carlisle, Penrith, Kendal, Ulverston, Barrow-in-Furness, Whitehaven, and Workington — as well as clients across County Durham, Northumberland, North Yorkshire, Greater Manchester, and West Yorkshire. Consultancy is entirely remote, delivered via video call and written reports.
Cumbria’s business landscape is diverse. Whether you’re a Lake District tourism business trying to extend the season with Google Ads, a Carlisle-based tradesperson competing against national lead gen sites, or a manufacturer looking to generate B2B enquiries — the strategic principles are the same, even if the execution differs.
A management agency takes over running your campaigns entirely. A consultant advises — working with your team, reviewing your current agency’s work, or helping you make strategic decisions. Consultancy suits businesses that already have someone running the ads but want senior strategic input or an independent review.
Yes. This is one of the most common reasons businesses in Cumbria and beyond bring in a consultant. You share read access to your account; I review it independently and tell you honestly whether your agency is doing a good job. I have no interest in disparaging good work — but I won’t sugarcoat poor performance either.
Consultancy starts from £300/month for retained advisory work. For one-off or project-based engagements, the fee depends on scope — the best way to get an accurate quote is to book an intro call and describe what you need.
Yes — I work with businesses across the UK. Cumbria is one of my core regions, along with County Durham, Northumberland, North Yorkshire, Greater Manchester, and West Yorkshire, but geography isn’t a constraint for remote consultancy.
Yes. Team training and upskilling is a common form of consultancy engagement — working through your live account with your in-house team, explaining decisions, and building their capability to manage campaigns more effectively. Get in touch to discuss what’s involved.
I’m a freelance consultant, not a vendor. I don’t sell software, resell ad placements, or have referral arrangements that create conflicts of interest. My recommendation is always based on what I think is right for your business.
Book a consultation call with Stevie. Whether you want a second opinion, help with a specific problem, or ongoing advisory support — let's start with a conversation about where you are and what you're trying to achieve.
Call 07410 907 104 Book a consultation