Senior PPC advisor for businesses who already have someone running ads. Strategy, second opinions, training, and fractional management from £300/month.
Book a consultationYou’ve got someone running your Google Ads account. Maybe they’re an in-house team member, maybe an agency. But you’re wondering: Are they doing this right? Are we spending on the right keywords? Should we be testing this channel? Why hasn’t ROAS improved in six months?
That’s where I come in. I work as a fractional consultant — a senior second opinion who reviews your campaigns, audits your setup, and advises on strategy without taking over day-to-day management.
We agree on a monthly budget (from £300/month upward) and the focus area — maybe strategy calls only, maybe 5 hours of audit and advice, maybe I train your team one day a month. Unlike ongoing management, I don’t touch the account day-to-day. You own the relationship with whoever’s running it.
I’m most useful if you’re stuck or unsure. If you already know what to do, you don’t need me. But if you suspect something’s off and want a fresh set of eyes from someone with 12 years and £2M+ in ad spend experience, that’s what I do.
If your current manager or agency is doing good work, I’ll say so. I’m not here to bad-mouth competitors or convince you to switch. I’m here to solve the specific problem you came to me with and point out the blind spots. Sometimes that means recommending you stick with who you have.
The quarterly strategy call: 90 minutes every three months to review performance, plan testing, and address strategic questions. £500–£800/month.
The monthly advisor: Monthly call + 4 hours of deep-dive audit or keyword research. £800–£1,500/month depending on scope.
The one-time review: Single audit of your account structure, tracking, and audience setup. Quote on a call based on account complexity.
Training engagement: I work with your in-house team or current agency to improve their process. Could be 2 days on-site, or weekly calls for a month.
No. I work with clients anywhere in the UK. Most are remote or ecommerce. If you’re a local service business in Darlington or nearby towns like Yarm and Stockton-on-Tees, I can help just as easily.
An audit is a one-time report. Fractional consulting is ongoing support — you can call me with questions, I do quarterly strategy calls, and I stay involved in your roadmap. If you need a one-off diagnosis, we can do that too.
Yes. If after 90 days you want me to take over management, we can transition. The fractional period gives both of us a chance to make sure we work well together.
We can work with what you’ve got — screenshots, reports, performance data. It’s less ideal than full access, but I can still audit structure and strategy. Some agencies are protective; that alone tells you something.
The base is £300/month for ongoing support. For a specific engagement — a quarterly call, a training day, a one-time audit — I quote based on scope. Book a call and we’ll figure out what makes sense for you.
I work under NDA with most clients. I can’t share numbers or names. But in a call, I’m happy to walk through the types of problems I’ve solved — keyword restructures, tracking fixes, bid strategy overhauls — so you can judge whether I’m relevant to your situation.
Book a consultation. Tell me what you're unsure about, and I'll recommend whether fractional consulting, a full audit, or something else makes sense for your situation.
Call 07410 907 104 Book a consultation