PPC Consultant Haddington - Google & Bing Ads Management Specialist
I'm a PPC consultant For Haddington, My name is Stevie Morris and I help business grow using paid ads via Google Ads and Bing Ads. I have been involved with PPC advertising for over a decade and for the last 5 years I have help produce over 50 million in turnover for an online appliance retailer in the UK. My consultancy provides PPC for Haddington based companies providing new leads and sales helping them to grow and thrive. Lead generation, ecommerce B2B and B2C talk to me today about your pay per click advertising
Freelance PPC Consultant
Why Stevie Morris for your PPC Specialist
I work with companies just like yours in Haddington as well as other towns and cities. I have been a PPC consultant for a number of years working with large multi million pound companies and small independent businesses helping them grow from online advertising using paid media. Every business is different and requires a different approach each time, there is no one size fits all approach to pay per click advertising.
maximise Your Conversions & Profit
What I Do
- Account Creation, Setup and Management
- Live Reporting Dashboard
- Lead tracking via Google Analytics
- Ongoing Analysis and Optimisation
- Helping you to identify opportunities
To maximise the return on Google ads you need a professional not only to manage the PPC campaigns themselves but also to work on optimising the whole customer experience. no mater where your customers are in Haddington or other parts of the UK. I make sure your ads show up and are relevant to them. Not knowing what you are doing can lead to large amounts of wasted ad spend.Using a consultant for your PPC like myself to increase leads and sales while increasing your return on investment is a wise choice
I have a strong focus on increasing profit using all the tools available in the Google ads platform.
PPC Guided By The Numbers Not Guesswork
Any form of advertising should be guided by data and not assumption. I set my goals and events to tell a story of how and where your customers are coming from and how they convert. I take an holistic approach looking at the whole sales funnel to detect any issues and rectify any anomalies.
PPC Management, What Does a PPC Consultant Do
A PPC specialist in Haddington like myself will use the experience gained over managing paid ads to optimise your ppc account to perform profitably.
How I Manage PPC Campaigns
This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the click and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one.
Your competitors both locally in Haddington and nationally are already advertising with PPC ads in the search engines and other platforms. By analyzing what they are already doing we can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.
Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects
The choice of channels is down to what your offering, some lend themselves better to certain products then others. Webmojo tends to focus on Google ads, Google shopping and lead generation so we don't use the social channel (other than retargeting) for example because most of our clients get better return for investment in search.
Writing PPC Ads
Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time we are matching the ad to the users intent. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads
Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.
During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked
This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.
Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time
Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off
Haddington PPC Specialist
Ecommerce PPC Management Haddington
Ecommerce PPC Management is a huge growth area and is only going to get bigger. I have spent the last 5 years running highly successful ecommerce PPC campaigns. With a strong focus on profitability using both traditional search campaigns and shopping campaigns.
Common Questions Asked About PPC Consultancy
How do you hire a ppc consultant ?
It all starts with a conversation, during that conversation I will asses if your a good fit for my ppc consultancy service and you will find out if i'm a good fit for your business.
Do I need an agency or a consultant ?
A pay per click agency and consultant do the same job but with that said an agency is better equipped to scale as they will / may have more than one paid ads person on staff so if your spending more 50k a month on google or bing it may be wise to look at an agency if your budget is slightly more modest then a ppc consultant can work out more cost effective. Agencies have offices and larger overheads then a stand alone specialist.
How long does it take for a ppc campaign to work ?
A PPC campaign will start getting traffic as soon as the ads are approved and running in the search engines the quality of that traffic will improve over time as more data is gathered the first 3 months of any campaign will be focused on gathering data and optimising the keywords, ads and landing pages I would suggest that if you want your ads and any other traffic you get to your website to convert better you look at a CRO (conversion rate optimisation ) campaign.
Stevie Morris Haddington Consultant for PPC SEO CRO & Ecommerce
Digital Services I Provide