--- title: PPC Consultant in Keighley description: Expert Google Ads strategy and auditing for Keighley businesses. Fractional PPC consulting, second opinions, and strategic guidance. url: "https://steviemorris.com/ppc-consultant/keighley/" canonical: "https://steviemorris.com/ppc-consultant/keighley/" type: town silo: ppc-consultant location: Keighley county: West Yorkshire region: England lat: 53.86791 lng: -1.90664 primary_keyword: PPC consultant Keighley keywords: - Google Ads strategy - PPC audit West Yorkshire - fractional PPC consulting blueprint: 7 audience: Business owners with existing Google Ads campaigns seeking expert review date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/keighley/ - /ppc-audits/keighley/ nearby: - /ppc-consultant/shipley/ - /ppc-consultant/skipton/ - /ppc-consultant/guiseley/ - /ppc-consultant/otley/ - /ppc-consultant/colne/ - /ppc-consultant/halifax/ record_id: ppc-consultant__keighley word_count: 820 --- # PPC Consultant for Keighley Businesses You've got ads running. You need a second opinion from someone who actually knows the gaps. Fractional advisory from someone with 12 years in Google Ads. ## Not 'we'll take over your account'—you want a strategist Maybe you've got an in-house team. Maybe you're using an agency but something feels off. Maybe you're running ads yourself and hitting a ceiling. Whatever the case: you don't need someone to take over. You need someone to audit what's actually happening and tell you what's broken. I work with Keighley and West Yorkshire businesses on that basis. Fractional. Ongoing strategy. Advisory. I tell you what's working, what's not, and what to fix first. You decide whether you want to execute it yourself or hand it off. ## The second-opinion consultation covers - **Account structure** — Are your campaigns isolating the right signals? Or are you mixing incomparable data and getting wrong answers? - **Bid strategy and budget allocation** — Is money flowing to your winners or being wasted on low-intent searches? - **Conversion tracking** — Do you actually know which campaigns are making you money? - **Copy and creative performance** — Are your ads speaking to real intent, or just hitting volume targets? - **Landing page alignment** — Do your ads promise what the landing page delivers? - **Competitive gaps** — What are you missing that competitors in West Yorkshire are doing? ### You stay in control > This isn't done-for-you. You get recommendations, documentation, and calls to walk through priorities. Implementation is up to you. Good for teams wanting to learn, people who distrust black-box agencies, or anyone who just needs expert validation. ## How strategy consulting works 1. **Initial audit call** — Share your account access (read-only), current performance, and your business goals. I spend a few hours digging. 2. **Strategy session** — Detailed conversation about what I found. What's actually working. What's draining budget. Priority fixes. What to test next. 3. **Ongoing advisory (if you want it)** — Monthly or quarterly check-ins. Help you evaluate new strategies, validate decisions, spot problems before they cost money. ## Common reasons Keighley businesses come in for a second opinion You're spending £500+ a month but don't know if you're making money. An in-house person built the account but you want peer review. An agency promised results and you got cost-per-lead figures instead of ROI. You've got tracking setup but you're not sure if it's correct. Your margins are tight and you can't afford to waste budget on guesswork. All of those are reasons to get a consultant on the call. ## The difference between advisory and handoff - **Advisory works if:** You have a team (in-house, freelance, or agency) and you want expert validation or strategic direction - **Handoff makes sense if:** You don't have anyone, your current setup is broken, and you want ongoing management—not just one-off advice ### Other PPC help in Keighley - [PPC Agency in Keighley](/ppc-agency/keighley/) - [PPC Audit in Keighley](/ppc-audits/keighley/) ### Nearby areas I cover - [Shipley](/ppc-consultant/shipley/) - [Skipton](/ppc-consultant/skipton/) - [Guiseley](/ppc-consultant/guiseley/) - [Otley](/ppc-consultant/otley/) - [Colne](/ppc-consultant/colne/) - [Halifax](/ppc-consultant/halifax/) ### Regional coverage - [PPC Consultant across West Yorkshire](/ppc-consultant/west-yorkshire/) ## Frequently asked questions ### What if I don't have Google Ads set up yet? A consultation still makes sense. We talk through your business model, margins, customer intent, and market. Then build the account structure together. Beats hiring a junior to guess. ### How much time does this take? Initial audit usually takes 2–3 hours of my time. Strategy session is 1–2 hours on call with you. If you want ongoing monthly check-ins, that's typically 1 hour per month. You're not paying for handholding—you're paying for judgment. ### Can you help with Keighley-specific market strategy? Yes. I understand West Yorkshire competition, local search volumes, and how people in Keighley, Shipley, and surrounding areas actually search. That's baked into the audit and recommendations. ### What if I decide I want full management instead? We can transition. The audit and strategy work becomes the foundation for ongoing account management. No restart, no duplication. ### How much does ongoing advisory cost? Pricing depends on account complexity and frequency. We quote on a call after the initial audit. Anchor is 'from £300/month', but fractional advisory is usually somewhere in that range or above depending on scope. ### Do you give written recommendations? Always. Strategy call outcomes go into a document you can share with your team, freelancer, or next agency. Nothing vague. Specific priorities in order. ## Get a reality check on your Google Ads One conversation with someone who's actually managed millions in ad spend. No fluff, no sales pressure, just honest insight into what's working and what you should fix first. **Call 07410 907 104**