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When to bring in a PPC consultant

You’ve got ads running. Maybe an agency, maybe in-house, maybe freelancer number three. But something’s off. Performance is OK, not great. You suspect you’re leaving money on the table. Or you’re planning a major shift and need honest advice before committing spend.

That’s when you need a second set of eyes from someone with no skin in the game—no monthly retainer to defend, no reason to overcomplicate things. Just straight diagnosis and strategic direction.

What I help with

No fluff, no upsell

I’m paid to give you honest advice, not to keep you dependent on ongoing work. If your ads are running fine, I’ll say so. If you can fix it in-house with the right direction, I’ll tell you how.

How consulting works

We start with a conversation: your current situation, goals, frustrations, and what decision you’re trying to make. I’ll ask about your account setup, current performance, and tracking.

Then I either dive into your account (if you’re ready), or I give you a scope of work—what I’ll audit, what questions I’ll answer, how many hours, and what it’ll cost. You decide from there. It’s all billed on a project basis; I’ll give you a quote before I start.

Typical consulting engagements

Why Leicestershire and beyond

I’m UK-based and remote, so I work with businesses across Leicester, Loughborough, Syston, Hinckley, and the entire country. Industry doesn’t matter—ecommerce, services, SaaS, nonprofits. I’ve got experience across all of them.

Frequently asked questions

What does a consultation cost?

Depends on scope. A single 1-hour strategy call is usually £300–£400. A full account audit is typically £800–£2,000 depending on account complexity. I’ll give you a fixed quote before we start. No surprises.

Do you do fractional ongoing work?

Yes. If you want monthly or quarterly strategic input without full campaign management, we can set that up. Usually 2–4 hours per month, and I’ll quote based on your needs.

Can you look at my current manager's work?

Yes. Bring your current account and performance data, and we’ll talk through what’s working and what isn’t. No judgement—I’m just looking for opportunities.

Do you work with agencies?

Yes, sometimes. If an agency wants a senior consultant to review their work or provide strategic input, I’m open to it. Usually it’s account managers wanting a second opinion or agencies outsourcing specific audits.

Is there a minimum commitment?

No. You pay per project or per month for fractional work. No retainer, no lock-in. Single consultations are fine too.

What about businesses in Leicestershire specifically?

Same as any UK business. Industry, margins, and goals matter more than location. Syston, Loughborough, Hinckley—all the same framework.

Let's talk strategy

Tell me about your current setup, your goals, and the decision you're trying to make. I'll tell you what I can help with and what it'll cost.

Call 07410 907 104 Book a consultation