---
title: PPC Consultant in London
description: Senior Google Ads advisory & second opinions. Strategy, audits, bid optimization. Work alongside your existing team.
url: "https://steviemorris.com/ppc-consultant/london/"
canonical: "https://steviemorris.com/ppc-consultant/london/"
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location: London
county: Greater London
region: England
lat: 51.50853
lng: -0.12574
primary_keyword: PPC consultant London
keywords:
  - fractional PPC strategy London
  - Google Ads advisor
  - PPC second opinion London
blueprint: 5
audience: London brands with existing ads management seeking strategic guidance and audits
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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---

# PPC Consultant for London Businesses

Senior advisory for brands who already have someone running ads but want a second opinion or strategic input. From £300/month.

## You've got an ads manager. You need a strategist.

Maybe you have an in-house person, an agency, or a junior specialist. They're competent, but you're not getting strategic input—no quarterly reviews, no competitive benchmarking, no second set of eyes on major decisions. That's where I come in.

## What fractional consulting covers

- **Quarterly strategy reviews** — performance analysis, competitive landscape, budget allocation
- **Campaign architecture advice** — audience segmentation, keyword strategy, landing page alignment
- **Bid strategy audits** — are you using the right automation? Should you switch?
- **Tracking validation** — GA4 setup, conversion API issues, revenue attribution
- **Ad copy & creative feedback** — testing plans, messaging angles, A/B setup

### Not a manager. A strategist.

> I don't touch daily optimisation or run the account. Your existing team does that. I come in monthly or quarterly to challenge assumptions, spot gaps, and recommend direction. Think of me as a senior advisor who knows what works.

## Why London brands hire fractional help

London's a hyper-competitive market. CPCs are high, which means every decision—keyword choice, bid strategy, landing page—has to be right. Smaller teams get tunnel vision. A second pair of senior eyes catches waste and opportunity your day-to-day person might miss. I've done this for 12 years across ecommerce and home services—I spot patterns quickly.

## How fractional engagement works

1. **First call** — We discuss your current setup, team, and what's missing strategically. No commitment, no charge.
2. **Scope your needs** — Decide together: monthly check-ins, quarterly deep-dives, or reactive consulting. We agree on deliverables.
3. **Ongoing advisory** — I give you strategic input, recommendations, and second opinions. Your team executes.

### Other PPC help in London

- [PPC Agency in London](/ppc-agency/london/)
- [PPC Audit in London](/ppc-audits/london/)

### Nearby areas I cover

- [London](/ppc-consultant/westminster/)
- [Blackheath](/ppc-consultant/blackheath/)
- [Richmond](/ppc-consultant/richmond/)
- [Chigwell](/ppc-consultant/chigwell/)
- [Potters Bar](/ppc-consultant/potters-bar/)
- [Waltham Abbey](/ppc-consultant/waltham-abbey/)

### Regional coverage

- [PPC Consultant across Greater London](/ppc-consultant/greater-london/)

## Frequently asked questions

### How is this different from hiring an agency?

An agency manages everything. I advise on strategy and let your existing team execute. You keep control, save money, and get senior input without overhead.

### Will this create tension with my current PPC person?

Not if framed right. Position me as your strategic advisor, not their replacement. Most good performers welcome a senior second opinion.

### How much time does this take?

Depends on scope. Monthly check-ins are typically 3–4 hours. Quarterly deep-dives with data analysis, 6–8 hours. We agree on the cadence upfront.

### Can you help us evaluate if our current agency is doing well?

Yes. That's a common reason people hire me. One audit, a frank assessment, and then you decide whether to stay or make a change.

### What if we're in London and facing high CPCs?

That's your reality. High CPCs mean bid strategy and keyword precision are non-negotiable. I focus audits there—are you bidding right for your market?

### Do you offer retainers or project-based fees?

Both. Most fractional work is ongoing (monthly/quarterly retainer), but we can discuss one-time audits or strategy projects on a call. Quote depends on scope.

## Need strategic PPC input?

Let's discuss what's missing in your current setup and whether fractional advisory makes sense. Free first call, no strings.

**Call 07410 907 104**