Senior advisory for brands who already have someone running ads but want a second opinion or strategic input. From £300/month.
Book a consultationMaybe you have an in-house person, an agency, or a junior specialist. They’re competent, but you’re not getting strategic input—no quarterly reviews, no competitive benchmarking, no second set of eyes on major decisions. That’s where I come in.
I don’t touch daily optimisation or run the account. Your existing team does that. I come in monthly or quarterly to challenge assumptions, spot gaps, and recommend direction. Think of me as a senior advisor who knows what works.
London’s a hyper-competitive market. CPCs are high, which means every decision—keyword choice, bid strategy, landing page—has to be right. Smaller teams get tunnel vision. A second pair of senior eyes catches waste and opportunity your day-to-day person might miss. I’ve done this for 12 years across ecommerce and home services—I spot patterns quickly.
An agency manages everything. I advise on strategy and let your existing team execute. You keep control, save money, and get senior input without overhead.
Not if framed right. Position me as your strategic advisor, not their replacement. Most good performers welcome a senior second opinion.
Depends on scope. Monthly check-ins are typically 3–4 hours. Quarterly deep-dives with data analysis, 6–8 hours. We agree on the cadence upfront.
Yes. That’s a common reason people hire me. One audit, a frank assessment, and then you decide whether to stay or make a change.
That’s your reality. High CPCs mean bid strategy and keyword precision are non-negotiable. I focus audits there—are you bidding right for your market?
Both. Most fractional work is ongoing (monthly/quarterly retainer), but we can discuss one-time audits or strategy projects on a call. Quote depends on scope.
Let's discuss what's missing in your current setup and whether fractional advisory makes sense. Free first call, no strings.
Call 07410 907 104 Book a consultation