As a professional PPC consultant, I have extensive experience working with businesses of various sizes and industries in London and beyond to achieve their online advertising goals through paid media. My approach is tailored to the unique needs of each client, as I understand that there is no one-size-fits-all solution when it comes to pay-per-click advertising. With a track record of success helping both large multi-million pound companies and small independent businesses grow through targeted campaigns, I am confident in my ability to provide exceptional support and drive measurable results for your business.

This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the click and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one. 

Your competitors both locally in  and nationally are already advertising  with PPC ads in the search engines and other platforms. By analyzing what they are already doing we can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.

Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects 

The choice of channels is down to what your offering, some lend themselves better to certain products then others. I tend to focus on Google ads, Google shopping and lead generation

Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time. Matching the ad to the users intent makes for a better performing pay per click campaign. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads

Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.

During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked

This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.

Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time

Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off