07410 907 104
I'm Stevie Morris, a freelance PPC consultant delivering ROI-focused Google Ads campaigns for businesses across the UK. With 12+ years managing profitable paid search, I provide hands-on PPC management across ecommerce, B2B, and lead generation.
I'll personally review your campaign and provide actionable recommendations
Rolling monthly contract with just 30 days notice. I earn your business every month through results, not by locking you into lengthy commitments. Most agencies require 6-12 month contracts — I don't.
I specialize in turning common PPC frustrations into profitable outcomes.
This is one of the most common frustrations. My approach focuses on quality over quantity by implementing a multi-layered qualification strategy: targeting high-intent keywords, using aggressive negative keyword lists to filter out irrelevant searches, and crafting ad copy that pre-qualifies leads before they even click.
High CPL usually comes from one of three issues: poor targeting, weak ad copy, or a landing page that doesn't convert. I conduct a thorough audit of your account to identify exactly where you're losing money, then implement surgical improvements to reduce costs while maintaining or increasing lead volume.
A low ROAS on Shopping campaigns often points to an issue with the product feed or campaign structure. I specialize in product feed optimization to match how real customers search. I then restructure campaigns by segmenting products into tiers based on profitability, allowing us to bid more aggressively on your most valuable items.
This is a classic 'leaky bucket' problem. We tackle this by setting up Dynamic Remarketing campaigns to follow users who have abandoned their carts, reminding them to complete their purchase. I also analyze the user journey to identify and suggest fixes for any friction points on your website, like unexpected shipping costs.
I believe that if you can't measure it, you can't manage it. My reporting is built on total transparency. You will receive a clear, easy-to-understand report every month that focuses on the KPIs that matter to your business—not vanity metrics. We will have regular calls to discuss performance, and you will always have a direct line to me.
Everything you need to know at a glance
Unlike large PPC agencies that juggle dozens of clients and assign you to junior account managers, I provide dedicated, senior-level Google Ads management with direct access. As an independent PPC consultant, every campaign receives my personal attention – no handoffs, no delays, no excuses.
Whether you're an ecommerce retailer, a B2B service provider, or a lead generation business, I deliver strategic PPC consulting that focuses on one thing: profitable growth through intelligent paid advertising.
Why Businesses Choose an Independent PPC Specialist:
Competitive markets require specialized knowledge and aggressive optimization.
Major cities and competitive industries have high cost-per-clicks. Competing with major brands requires smart bidding strategies and tight budget control to maintain profitability.
From targeting specific regions to filtering out international traffic, PPC campaigns require sophisticated location targeting and audience segmentation to reach the right customers.
Business landscapes move quickly. Your Google Ads campaigns need daily optimization and rapid response to competitor actions to stay ahead and maintain profitable performance.
My PPC management approach addresses these challenges head-on. I combine deep platform expertise with market knowledge to deliver campaigns that outperform competitors while controlling costs.
From Google Ads to Microsoft Advertising, I deliver expert paid search management.
High-intent keyword targeting for businesses
Strategic Google Ads search campaign management focused on capturing high-intent searchers actively looking for your products or services. I build tightly themed ad groups, write compelling ad copy that converts, and implement advanced bidding strategies.
Ecommerce PPC specialist for product-based businesses
Expert Google Shopping and Performance Max campaign management for ecommerce businesses. I optimize product feeds, structure campaigns for profitability, and maximize visibility in Google Shopping results.
B2B and service business paid search specialist
Targeted lead generation PPC campaigns for B2B and professional services. I create campaigns that generate qualified leads at predictable costs, with landing page optimization and conversion tracking.
Comprehensive PPC performance review
Detailed Google Ads audit identifying wasted spend, optimization opportunities, and strategic improvements. Perfect for businesses with existing campaigns that aren't delivering expected results.
Avoid these costly errors that waste ad spend and limit campaign performance
Many businesses launch PPC campaigns, see initial results, then neglect ongoing optimization. Competitive markets require constant monitoring, bid adjustments, and negative keyword additions. Campaigns left unattended for weeks quickly become unprofitable as competitors adjust and market conditions change.
Using broad match keywords without proper negative keyword management leads to massive wasted spend. I've seen businesses spend thousands on irrelevant clicks because they're targeting "marketing services" when they only offer "email marketing." Geographic targeting is equally critical.
Your homepage isn't designed for every keyword. When someone searches for a specific product or service, they should land on a relevant page, not your homepage. Proper landing page optimization and message match dramatically improves conversion rates and Quality Score.
The search terms report shows exactly what people typed before clicking your ads. It's a goldmine for identifying wasted spend and new opportunities. Most businesses never look at it. As a PPC consultant, I review search terms weekly to add negatives and discover valuable keywords competitors are missing.
Impressions and clicks don't pay the bills – conversions and revenue do. I've worked with businesses proud of their "50,000 monthly impressions" who were losing money on every click. Effective PPC management focuses ruthlessly on metrics that impact profitability: conversion rate, cost per acquisition, and return on ad spend.
Questions to ask before hiring a Google Ads specialist
💚 All of these apply to my service
| Factor | Freelance Consultant | Agency |
|---|---|---|
| Cost | From £300/month | £2,000-£10,000+ |
| Who Manages | ✅ Senior specialist | ❌ Junior manager |
| Contract ⭐ | ✅ Rolling monthly | ❌ 6-12 months |
| Response Time | ✅ Same day | ⚠️ 2-5 days |
Bottom line: Freelance consultants offer senior-level expertise at lower cost with direct access and flexible contracts. Agencies suit enterprises needing large teams and 24/7 coverage.
Case studies from actual PPC campaigns I've managed
The Challenge: Retailer generating £3M annually, half from trade shows. Online presence significantly underperformed.
The Solution: Implemented comprehensive Google Shopping campaign strategy, optimized product feeds, and built COVID-proof business model focused on online growth.
Read Full Case Study →The Challenge: Struggling sewing supplier's Google Ads account required optimization to improve performance.
The Solution: Strategic account restructure and optimization delivering exceptional ROAS - more than 7x the industry average for this sector.
Read Full Case Study →
Specialist PPC management across diverse sectors
Fashion, electronics, home goods, beauty, sporting goods
Software, consulting, professional services, agencies
Law firms, accountants, financial advisors, insurance
Private clinics, dental, cosmetic, fitness, therapy
Tradespeople, cleaners, removals, property services
Courses, tutoring, professional development, schools
Remote PPC consulting for businesses across England, Scotland, Wales, and Northern Ireland
While I'm based in the UK and have extensive experience with competitive markets like London and the South East, I work with businesses across the entire country. PPC management is done remotely, so your location doesn't limit our ability to deliver exceptional results.
Serving clients in England, Scotland, Wales, and Northern Ireland
Quick answers to help you make the right decision
Freelance consultants typically charge from £300-£2,000/month depending on ad spend and complexity. My pricing starts at £300/month for accounts spending up to £3,000 on ads, then 10% of ad spend thereafter. Agencies often charge 10-20% of total spend regardless of budget size.
Ecommerce: £4-£12 per £1 spent. B2B/Services: Varies by LTV but £3-£8 typical. First 90 days establish baseline, then optimize upward.
Professional management requires 10-20 hours/month minimum: daily monitoring, bid adjustments, testing, reporting. DIY rarely works well.
Yes, if you have clear margins and conversion tracking. Start with £1,000-£3,000/month ad spend. Scale up as you prove ROI.
Location matters less than expertise. Remote work is standard for PPC management. Focus on finding someone with proven results in your industry.
Focus on: ROAS, Cost Per Acquisition, Conversion Rate, and profitable revenue. Ignore vanity metrics like impressions and clicks alone.
Common questions about hiring a PPC consultant
My pricing model is simple and transparent: £300/month for accounts spending up to £3,000 on ads, then 10% of ad spend for accounts spending more than £3,000/month. This ensures smaller businesses get affordable expert management, while larger accounts pay fees proportional to the complexity and time required. Many PPC agencies charge flat 10-20% of all ad spend regardless of budget size, which can become expensive and creates misaligned incentives to increase spend rather than efficiency.
As an independent PPC consultant, you work directly with me – not a junior account manager. I personally manage your campaigns, respond to your questions, and make strategic decisions. Agencies typically assign your account to junior staff while charging premium rates. You get senior-level expertise at freelance rates, with faster response times and more personal attention.
I provide comprehensive Google Ads management including Search campaigns, Shopping campaigns, Performance Max, Display, YouTube, and Remarketing. I also manage Microsoft Advertising (Bing Ads). Services include account setup, campaign optimization, landing page design and implementation, conversion tracking, and detailed reporting. I specialize in ecommerce PPC and B2B lead generation.
Yes! I work with businesses throughout the UK and internationally. PPC management is done remotely anyway, so location isn't a barrier. I have clients across England, Scotland, and Wales. The strategies that work in competitive markets work everywhere.
You'll see immediate traffic from Google Ads campaigns, but meaningful results take 30-90 days. The first month involves testing, data collection, and optimization. Most clients see significant improvements by month 2-3 as we refine targeting, ad copy, and bidding strategies based on real performance data. Unlike SEO, PPC delivers faster results, but optimization is ongoing.
I focus ruthlessly on ROI and profitable growth. This means detailed keyword research, granular campaign structure, aggressive negative keyword management, continuous bid optimization, regular A/B testing of ad copy, and landing page design and optimization. I provide weekly performance updates and transparent reporting so you always know where your money is going and what results you're getting.
No. I work on a rolling monthly basis with 30 days notice. I believe in earning your business every month through results, not trapping you in long contracts. Most clients stay for years because the campaigns deliver consistent ROI, but you're never locked in. This is a major difference from many PPC agencies that require 6-12 month commitments.
Absolutely. I provide comprehensive landing page design and implementation services alongside PPC management. This includes conversion rate optimization, user experience improvements, A/B testing recommendations, and full implementation. I can identify exactly what's preventing visitors from converting and build high-performing landing pages that maximize your ad spend ROI.
I've spent 12+ years specializing exclusively in PPC management, working with businesses from startups to established brands. Unlike agencies that assign your account to whoever has capacity, you get direct access to a senior Google Ads specialist who personally manages every aspect of your campaigns.
My focus is simple: deliver profitable results that justify every pound spent on advertising. No vanity metrics, no excuses, no hiding behind "brand awareness" when campaigns don't perform. Just honest, transparent PPC consulting focused on ROI.
Get a free strategy call to discuss your goals and how expert Google Ads management can drive growth. No obligation, no sales pitch – just honest advice from an experienced PPC consultant.