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Strategic advisory, not day-to-day management

You’ve got someone running your Google Ads — an in-house team, an agency, a freelancer, or you’re doing it yourself. But you want a second opinion. You’re not sure if you’re overspending, missing opportunities, or leaving money on the table. That’s where fractional advisory comes in.

I work with businesses in March and across Cambridgeshire as a strategic partner. I audit what’s happening, spot the gaps, tell you what’s working and what isn’t, and hand over recommendations you can action. I’m not trying to replace whoever’s running your account. I’m here to make sure you’re not wasting money.

Common reasons businesses ask for a consultation

What a consultation looks like

I get access to your Google Ads account (read-only). I spend a few hours auditing — looking at keywords, ad copy, landing pages, conversion tracking, bid strategy, budget allocation, and the gaps between what you’re targeting and what’s actually working. Then we talk. I walk you through what I found, what’s working, what’s not, and what I’d change. You decide what to action and what to leave.

Pricing

Consulting engagements are custom. Book a call and we’ll talk about the scope — whether you need a one-off audit, ongoing fractional advisory, or strategy calls every quarter. I’ll quote based on what you actually need, not a standard package.

How to start

  1. Schedule a consultationWe book a call. You tell me what’s going on with your ads and what questions you have.
  2. I audit your accountYou grant read-only access to Google Ads. I spend time digging into the data.
  3. We review togetherI show you what I found, explain why it matters, and suggest what to change. You decide.

Fractional advisory for strategy

If you want ongoing strategic input — quarterly check-ins, help with campaign launches, or advice on bid strategy shifts — I can do that too. It’s not me managing every day. It’s me staying plugged in, spotting risks, and helping you make bigger decisions faster.

Frequently asked questions

Who's this for?

Businesses in March and Cambridgeshire who already have someone running ads but want a senior second opinion. Could be you, could be an agency, could be in-house. Doesn’t matter.

Will you find issues?

Usually, yes. Almost every account I audit has gaps — keywords that should be exact match aren’t, conversions are tracking only part of the picture, or budget’s in the wrong places. Sometimes the account’s fine, and I’ll say so.

Can I do this if I'm managing ads myself?

Absolutely. Self-managed accounts often benefit most from an external audit. You know your business, but you might not know if Google Ads best practice has shifted.

What if I want you to actually run the account instead?

Then we talk about managed service. That’s a different conversation — I’d take it over end-to-end, run it month-to-month, and optimise actively.

How long does an audit take?

Depends on account size. A small account might take 4–6 hours. A complex one with multiple campaigns might take 10–15 hours. I’ll estimate once I see the data.

Is this available to March specifically?

Yes. I’m based UK-wide remote and work with businesses across Cambridgeshire — March, Ely, Wisbech, Ramsey, Downham Market, and beyond.

Get clarity on your Google Ads

Book a consultation. We'll talk about what you're trying to do, and I'll tell you what I'd audit and how much it would cost. No pressure, no pitch — just honest advice.

Call 07410 907 104 Book a consultation