--- title: PPC Consultant in Pontefract description: Fractional PPC strategy & advisory for Pontefract & West Yorkshire. Second opinion, audit, and strategic guidance. From £300/month. url: "https://steviemorris.com/ppc-consultant/pontefract/" canonical: "https://steviemorris.com/ppc-consultant/pontefract/" type: town silo: ppc-consultant location: Pontefract county: West Yorkshire region: England lat: 53.69107 lng: -1.31269 primary_keyword: PPC consultant Pontefract keywords: - PPC audit West Yorkshire - Google Ads consultant advisory - fractional PPC manager blueprint: 4 audience: business owners with existing Google Ads needing senior strategic input, audits, or second opinions date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/pontefract/ - /ppc-audits/pontefract/ nearby: - /ppc-consultant/garforth/ - /ppc-consultant/wakefield/ - /ppc-consultant/goldthorpe/ - /ppc-consultant/ossett/ - /ppc-consultant/selby/ - /ppc-consultant/barnsley/ record_id: ppc-consultant__pontefract word_count: 730 --- # PPC Consultant for Pontefract Businesses Fractional PPC advice for businesses who have someone running ads but need senior strategy, a second opinion, or a strategic sounding board. From £300/month. ## When You Need A Second Opinion (Not A New Agency) You've got someone running your Google Ads — maybe it's in-house, maybe it's a junior from an agency, maybe it's an AI tool. But you're not sure if you're leaving money on the table. Something feels off, or it's not quite what you hoped. That's where advisory comes in. Not a full takeover — just senior strategic input to fix what's broken, unlock what's hidden, or confirm you're on the right track. ## Advisory Typically Covers - **Account review** — structure, targeting, bid strategy, and whether they're optimizing for the right thing - **Messaging strategy** — are your ads speaking to the right person at the right moment? - **Audience & keyword gaps** — what's missing, what's wasted, what needs testing - **Tracking & data** — is your conversion attribution actually real? - **Growth levers** — where is the next 20–30% growth hiding? ### You Keep Your Current Team > This isn't a hostile takeover. I work alongside whoever's running your ads, or I advise you directly if you're managing it yourself. Goal is clarity and direction, not replacing people. ## How Advisory Works We set a cadence — monthly check-ins, quarterly deep dives, or whenever you need input. Each session is strategic: we look at data, talk through challenges, decide what to test, and you (or your team) execute. I bring 12 years of direct Google Ads management and work with a sister agency that's managed £20M+ at scale. But I'm not here to impose a playbook — I'm here to solve the specific problem your business is facing. ## How We Start 1. **Consultation call** — What's working, what isn't, and what you want to fix or explore. Honest read on what's possible. 2. **Account audit** — I review what's currently running — targeting, copy, structure, performance — and create a simple findings doc. 3. **Strategic roadmap** — Here are the priorities, the quick wins, and the bigger levers. We align on what to focus on first. 4. **Ongoing advisory** — Monthly or quarterly check-ins (your choice), plus Slack/email for questions in between. You implement; I guide. ### Other PPC help in Pontefract - [PPC Agency in Pontefract](/ppc-agency/pontefract/) - [PPC Audit in Pontefract](/ppc-audits/pontefract/) ### Nearby areas I cover - [Garforth](/ppc-consultant/garforth/) - [Wakefield](/ppc-consultant/wakefield/) - [Goldthorpe](/ppc-consultant/goldthorpe/) - [Ossett](/ppc-consultant/ossett/) - [Selby](/ppc-consultant/selby/) - [Barnsley](/ppc-consultant/barnsley/) ### Regional coverage - [PPC Consultant across West Yorkshire](/ppc-consultant/west-yorkshire/) ## Frequently asked questions ### Do I have to take your advice? No. This is advisory, not control. You hear my recommendation, you decide what to do. My job is to make sure you understand the reasoning and the risks. ### What if my current person thinks this is a threat? It shouldn't be. Good PPC people welcome senior input — it makes their life easier and their results better. If they react defensively, that's a red flag about who's running your ads. ### Can you help if we're using an AI bidding tool? Yes. AI tools can work well for some businesses, and some are a waste. I can audit what's happening, spot problems, and tell you whether to keep it or switch. ### Is there a minimum commitment? No fixed contract. We can do single advisory calls, or build an ongoing monthly relationship. Your call. ### Do you know the Pontefract and West Yorkshire market? I'm UK-wide and work with businesses across every region. I'll learn your local market fast, and I'm not bound by regional biases — I'll look at what's actually working for your customer base. ### What if we need ongoing management, not just advice? Then we can talk about fully managed campaigns. Different service, different scope. But my bias is honesty — if what you have is working, I'll say so. If it's not, I'll tell you why and what would actually fix it. ## Get Clarity On Your PPC Without Firing Your Current Team Let's talk about what's broken, what's hidden, and what your next move should be. No obligation, no pressure to switch. **Call 07410 907 104**