Your in-house marketer or current agency is running ads. You need a senior second opinion — someone to audit, advise, and unblock tough strategic decisions without taking over day-to-day.
Book a consultationYou already have someone managing your Google Ads — maybe an employee, maybe an agency. But you’re not sure if they’re doing it right. You’ve got questions: Why are we spending £200 a day on these search terms? Is our landing page right? How do we know if the tracking is working?
That’s where I come in. I audit your account, spot the gaps, and advise on what to fix first. Sometimes I’ll help you brief your existing team. Sometimes I’ll even jump in and make changes. But I’m not replacing anyone — I’m the senior voice in the room when you need one.
Google Ads in the London commuter belt is expensive. Your competitor is Londoner, spending at London-level CPCs, and your own costs are higher than they’d be if you were based further out.
That means efficiency matters more. A 10% improvement in your quality score, a 15% cut to unqualified traffic, a tighter audience — these compound fast when clicks cost £2 instead of 50p.
I’ve seen plenty of accounts where the ads are actually working fine. If that’s you, I’ll say so. You don’t need me, and I’ll tell you that upfront rather than invent work to justify a fee.
I’m strategic and part-time. A full-time manager (or my full management service) owns the account, makes daily changes, and reports to you. I come in for audits, advice, and unblocking — you stay in control, your team stays in the loop.
We’ll discuss a tailored quote on a call. Initial audit and strategy call is typically a day rate; ongoing fractional hours depend on scope and frequency. From £300/month if you want ongoing access.
Sometimes. If your agency is open to outside input and isn’t defensive about changes, yes. If they see me as a threat to their relationship with you, it gets tricky. We’ll figure it out on a call.
That’s actually useful. We pivot. You might need to change audience targeting, rewrite your landing pages, or restructure keywords entirely. I’ll give you a prioritised roadmap.
Yes — location doesn’t matter to me because I’m entirely remote. But I know the local market: competition is high, CPCs are London-level, and efficiency is crucial.
Depends on account size, but typically 2–4 hours of my time. You’ll get a written summary plus a recorded or live call to walk you through it.
Let's talk about your current setup, your goals, and where you think there might be waste. I'll ask tough questions and give you straight answers. No obligation to hire me for more.
Call 07410 907 104 Book a consultation