---
title: PPC Consultant in Selby
description: Fractional PPC consulting for Selby teams. Strategy, audits, second opinions. Senior advisor with 12 years experience.
url: "https://steviemorris.com/ppc-consultant/selby/"
canonical: "https://steviemorris.com/ppc-consultant/selby/"
type: town
silo: ppc-consultant
location: Selby
county: North Yorkshire
region: England
lat: 53.78333
lng: -1.06667
primary_keyword: Google Ads consulting Selby
keywords:
  - PPC consulting North Yorkshire
  - Google Ads strategy Selby
  - fractional PPC consultant
blueprint: 2
audience: Marketing teams and business owners in Selby running their own Google Ads who need strategic guidance or a fresh audit
date_published: 2026-06-30
date_modified: 2026-06-30
author: Stevie Morris
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  - /ppc-audits/selby/
nearby:
  - /ppc-consultant/howden/
  - /ppc-consultant/goole/
  - /ppc-consultant/tadcaster/
  - /ppc-consultant/pontefract/
  - /ppc-consultant/york/
  - /ppc-consultant/garforth/
record_id: ppc-consultant__selby
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---

# PPC Consultant for Selby Businesses

Senior advisory for teams running their own ads. Strategy, audits, second opinion. Fractional or project-based. From £300/month.

## You're running ads—but something isn't clicking

You've got someone (or a team) managing Google Ads already, but something feels off. Spend's going up, leads aren't. Your team's swamped. Conversion tracking is sketchy. Or maybe you've just hired someone new and want a second opinion on strategy before investing more.

That's where a fractional senior consultant comes in. I'm not here to take over—I'm here to diagnose, advise, and guide your team toward better decisions.

## How fractional advisory works

1. **Deep dive audit** — I review your entire account setup, targeting, bidding strategy, creative, tracking, and data. If I spot quick wins, we flag them.
2. **Strategy session with your team** — We sit down and walk through what's working, what isn't, and why. I answer questions. Your team leaves with a clear roadmap.
3. **Ongoing check-ins** — We schedule monthly or quarterly calls to review progress, adjust strategy, and answer emerging questions. You own the execution.

### Not a replacement for hands-on management

> Fractional consulting works best when you have someone actually managing the account day-to-day. I'm the GPS, not the driver. If nobody's home, we can talk about full management instead.

## What we cover in advisory

- **Account strategy & structure.** Should campaigns be built around keywords, audiences, or product lines? Are we chasing the right conversion events?
- **Bidding & budget.** Manual vs. automated bidding. Where should the spend actually go?
- **Audience & targeting.** Who are we missing? Who are we wasting money on?
- **Creative & copy.** Are ads speaking to the buyer's problem, or just shouting about features?
- **Tracking & measurement.** What's actually broken, and how do we fix it?

## Why a second opinion matters

Even great PPC people can get tunnel vision. You've been in the account so long that low-performing keywords feel normal. Your bid strategy made sense when you started but hasn't been questioned in a year. A fresh set of senior-level eyes spots the gaps. 12 years of seeing hundreds of accounts means I've seen your problem before—and I know what usually fixes it.

### Other PPC help in Selby

- [PPC Agency in Selby](/ppc-agency/selby/)
- [PPC Audit in Selby](/ppc-audits/selby/)

### Nearby areas I cover

- [Howden](/ppc-consultant/howden/)
- [Goole](/ppc-consultant/goole/)
- [Tadcaster](/ppc-consultant/tadcaster/)
- [Pontefract](/ppc-consultant/pontefract/)
- [York](/ppc-consultant/york/)
- [Garforth](/ppc-consultant/garforth/)

### Regional coverage

- [PPC Consultant across North Yorkshire](/ppc-consultant/north-yorkshire/)

## Frequently asked questions

### How is this different from just hiring a consultant for a one-off project?

Project work is usually 4–8 weeks, then done. Fractional advisory is ongoing—you get quarterly check-ins, strategic continuity, and someone who remembers where you left off. It's cheaper than full-time management but more reliable than one-off projects.

### Can I hire you as fractional if my ads aren't running yet?

Yes, but it's a different conversation. We'd work more like a strategic partner helping you design the account before launch. Pricing would be quoted after a call—this isn't the £300/month model, since there's no recurring optimisation, just upfront strategy.

### Do you work with teams in Selby and North Yorkshire?

Absolutely. I work remote-only, so location's irrelevant. As long as your team has time to implement recommendations and wants strategic guidance, this works.

### What if your audit finds something expensive to fix?

I'll tell you clearly. Sometimes it's a tech debt thing—tracking that needs rebuilding, for example. Sometimes it's a strategy pivot. I don't recommend things that don't make sense for your business, and I'm honest about ROI.

### Can you handle audits for specific channels (like just search or just YouTube)?

Yes. Some clients need deep dives on one channel, others on the whole account. Tell me what's broken or unclear, and I'll scope it in a call.

### How often would we meet?

Monthly, quarterly, or less frequently—depends on your needs and budget. We'd agree on cadence upfront. Meetings are usually 1–2 hours.

## Let's talk about your current setup

Book a consultation. We'll discuss what's working, what's not, and whether fractional advisory is the right fit. I'll ask questions—that's the whole point.

**Call 07410 907 104**