--- title: PPC Consultant in Skipton description: PPC strategy and fractional oversight for Skipton businesses. Expert second opinion on Google Ads from Stevie Morris, 12 years' Google Ads experience. url: "https://steviemorris.com/ppc-consultant/skipton/" canonical: "https://steviemorris.com/ppc-consultant/skipton/" type: town silo: ppc-consultant location: Skipton county: West Yorkshire region: England lat: 53.96144 lng: -2.01676 primary_keyword: PPC consultant Skipton keywords: - fractional PPC consultant - Google Ads strategy Skipton - PPC audit West Yorkshire blueprint: 4 audience: Businesses in Skipton and West Yorkshire with internal PPC capacity who need expert strategic oversight, second opinions, or quarterly campaign audits without full management. date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/skipton/ - /ppc-audits/skipton/ nearby: - /ppc-consultant/barnoldswick/ - /ppc-consultant/keighley/ - /ppc-consultant/colne/ - /ppc-consultant/barrowford/ - /ppc-consultant/shipley/ - /ppc-consultant/pateley-bridge/ record_id: ppc-consultant__skipton word_count: 994 --- # PPC Consultant for Skipton Businesses Fractional PPC consulting for Skipton and West Yorkshire businesses. Strategic oversight, second opinions, and campaign audits from Stevie Morris — 12 years in Google Ads, independent advisor, from £300/month. ## When strategy matters more than execution You've got someone running your Google Ads — an internal team member, a junior at an agency, maybe a contractor. But you're not confident in the strategy. You don't know if they're making the right calls on bidding, targeting, or budget allocation. You want a second opinion from someone who's actually done it at scale. That's fractional PPC consulting. You keep whoever you have handling day-to-day work. I come in quarterly (or monthly, or on-demand) to audit your account, challenge your assumptions, and make sure your ad spend is working hard. It's not full management — it's strategic oversight from someone with 12 years' direct Google Ads experience. ## What fractional PPC consulting covers - **Strategy audits** — is your campaign structure working? Are you bidding on the right keywords? Should you be in Search, Display, Shopping, or Performance Max? - **Budget allocation** — where should your money go? Which campaigns are pulling their weight, which need to be cut or rebuilt? - **Targeting and audience decisions** — are you reaching the right people? Should you adjust location, device, time-of-day, or audience exclusions? - **Messaging and creative** — do your ad copy and landing pages match what people are searching for? - **Tracking and measurement** — can you actually prove what's working? Are you missing conversions or tracking the wrong things? - **Competitive positioning** — how do you stack up against others in your niche? What are they doing that you're missing? ## Who needs a PPC consultant vs. full management If you've got a capable in-house team or contractor, fractional consulting adds accountability and expertise without the cost of full management. You pay for strategy and oversight, not day-to-day account babysitting. You might choose consulting if: - You have internal capacity but want expert-level strategy - You're not sure if your current setup is optimized - You want quarterly or monthly strategic guidance without handing over full control - Your account has been running for a while and needs a fresh perspective - You're about to make a big budget change and want confidence in the decision If you have no one managing ads at all, or your current person is struggling, full management is usually the better call. ## How fractional engagement works 1. **Initial audit** — You give me access to your Google Ads account. I spend 3–5 hours reviewing strategy, structure, performance, and tracking. I identify quick wins and structural issues. 2. **Consultation call** — We discuss the audit findings, your goals, and what needs to change. I make concrete recommendations with reasoning — not just 'spend more'. 3. **Your team executes** — You or your team implement the changes. I'm available to answer questions or clarify strategy. 4. **Follow-up** — Depending on your engagement (monthly, quarterly, or ad-hoc), we reconnect to see how changes performed and adjust the next round of strategy. ### What makes consulting different from management > As a consultant, I advise. I don't execute. You or your team owns the day-to-day changes. This works brilliantly if you have capable people who just need strategic direction. It doesn't work if you have no one to execute, or if your team doesn't follow recommendations. For those situations, full management is clearer. ### Other PPC help in Skipton - [PPC Agency in Skipton](/ppc-agency/skipton/) - [PPC Audit in Skipton](/ppc-audits/skipton/) ### Nearby areas I cover - [Barnoldswick](/ppc-consultant/barnoldswick/) - [Keighley](/ppc-consultant/keighley/) - [Colne](/ppc-consultant/colne/) - [Barrowford](/ppc-consultant/barrowford/) - [Shipley](/ppc-consultant/shipley/) - [Pateley Bridge](/ppc-consultant/pateley-bridge/) ### Regional coverage - [PPC Consultant across West Yorkshire](/ppc-consultant/west-yorkshire/) ## Frequently asked questions ### How much does PPC consulting cost? Pricing depends on scope. The anchor is from £300/month for ongoing fractional advisory. For a one-off audit followed by a consultation call, we quote based on the complexity of your account and how much time is needed. Call to discuss your specific situation. ### Do you work with businesses in Skipton and West Yorkshire? Yes, I'm UK-wide remote. If you're in Skipton, Keighley, or anywhere in West Yorkshire, I can audit your account, give you strategic input, and help you understand what's working and what needs to change. ### Can you audit an account even if you don't manage it long-term? Absolutely. A one-off audit and consultation call is a common engagement. You get a full diagnosis of what's working, what's broken, and what to fix next. No obligation to work together after that. ### What if I disagree with your recommendations? That's fine. I give you reasoning for every recommendation — why I think it matters, what the risk is if you ignore it, and what success looks like. You make the final call. If you don't trust the advice, we'll talk through it until you do, or you can get a second opinion elsewhere. ### Do you need ongoing access to our account? That depends on your engagement type. For a quarterly strategic check-in, yes. For a one-off audit, I need access while I'm auditing, then you can revoke it after our consultation call. ### How is fractional consulting different from hiring a full-time manager? Full management means I run your account daily — I make all decisions on bidding, keywords, budget, and creative. Fractional consulting means I advise quarterly or monthly and your team executes. It's cheaper, but it requires your team to have capacity and confidence to implement changes. ## Want a second opinion on your Google Ads? Book a consultation. We'll talk about your current situation, what you're trying to achieve, and whether fractional consulting or a different engagement makes sense for you. **Call 07410 907 104**