Second opinion on your Google Ads. Fractional oversight, strategic guidance, tactical fixes. I work alongside your existing team.
Book a consultationMaybe you’ve got someone running your ads—an in-house marketer, a junior agency account manager, a freelancer. They’re competent enough, but something feels off. Spend is up but results are flat. You’re not sure if the strategy is sound or just poorly executed.
That’s when you need outside eyes. I come in, audit the whole picture, and give you a frank assessment: Is this actually working, or are we throwing money at the wrong thing?
Advisory is for businesses that mostly have their act together but need a sharper mind in the room. Maybe your existing ad manager is strong on execution but weak on strategy. Maybe you’re missing a whole channel. Maybe your tracking is silently breaking deals.
I find the gaps, propose fixes, and help you implement them without blowing everything up.
You (or your team) keep running the account. I check in monthly or quarterly, flag risks, spot opportunities. If something major needs to happen, you decide—I just give you the options.
Fractional advisory starts from £300/month for a basic check-in package (usually monthly reviews). More hands-on coaching or quarterly deep dives go up from there. We’ll talk through what you actually need and build a package that fits.
Usually this works best for businesses that are already spending £1,000+/month on ads and want better strategy without a full handover.
Yes, book a consultation and we’ll walk through your account together. That gives you a real sense of what I’d focus on and whether we’re aligned.
That’s worth discussing upfront. Some people love having a strategic partner, some don’t. If it’s tension, better to know before we start. I’m here to make them better, not replace them.
I do it for UK businesses, full stop. Remote work means I can advise teams anywhere. Totnes, Newton Abbot, anywhere in Devon—same level of support.
Month to month, same as full management. If it’s not valuable, you can cancel. But strategic advisory compounds over time—the first quarter is usually just me learning your business.
Absolutely. Transition periods are messy—accounts get neglected, continuity breaks. I can step in as interim management while you figure out your long-term setup.
Everything: performance trends, budget allocation, bid strategy, keyword quality, ad copy freshness, tracking accuracy, competitive moves, and forward recommendations. Usually 2-3 hours of work distilled into a one-page report and a call.
Book a consultation. We'll look at your current setup together, talk about where strategy is weak, and design an advisory package that works for you.
Call 07410 907 104 Book a consultation