--- title: PPC Consultant in West Yorkshire description: Freelance PPC consultant in West Yorkshire. Senior Google Ads strategy, fractional oversight, and honest second opinions. 12 years experience, Google Partner. url: "https://steviemorris.com/ppc-consultant/west-yorkshire/" canonical: "https://steviemorris.com/ppc-consultant/west-yorkshire/" type: hub silo: ppc-consultant location: West Yorkshire county: West Yorkshire region: England lat: 53.75 lng: -1.6 primary_keyword: PPC consultant West Yorkshire keywords: - PPC consultant West Yorkshire - Google Ads consultant West Yorkshire - freelance PPC West Yorkshire blueprint: 4 audience: West Yorkshire businesses with in-house teams or existing agencies who need senior PPC strategic input date_published: 2026-06-30 date_modified: 2026-06-30 author: Stevie Morris schema_types: - Service - FAQPage - BreadcrumbList siblings: - /ppc-agency/west-yorkshire/ - /ppc-audits/west-yorkshire/ nearby: - /ppc-consultant/south-yorkshire/ - /ppc-consultant/north-yorkshire/ - /ppc-consultant/greater-manchester/ - /ppc-consultant/derbyshire/ - /ppc-consultant/east-riding-of-yorkshire/ record_id: ppc-consultant__west-yorkshire word_count: 1198 --- # PPC Consultant across West Yorkshire Fractional PPC expertise, strategic oversight, and honest second opinions for West Yorkshire businesses that already have someone running their ads — or want senior guidance without full management. ## Sometimes you don't need someone to take over — you need someone to look Not every business in West Yorkshire needs to hand their Google Ads account to an agency. Sometimes you have an in-house team that's technically capable but hasn't had senior input in months. Sometimes you're running ads yourself and want someone with real experience to sense-check what you're doing. Sometimes you've just hired an agency and something feels off. That's where consulting comes in. I'm Stevie Morris — 12 years in Google Ads, £2M+ managed directly, Google Partner and Microsoft Ads certified. I work as a fractional resource, strategic advisor, or second opinion depending on what you actually need. ## When a PPC consultant is the right call - **You have an in-house team** — capable executors who'd benefit from senior strategic direction and someone to challenge their thinking. - **You're managing your own ads** — and want a structured review before scaling budget or ahead of a busy season. - **You've inherited a mess** — took over a business or marketing role and the Google Ads account is a black box you need decoded. - **You're between agencies** — need experienced oversight and advice while you decide what to do next. - **You want a second opinion** — your current agency is telling you things that don't quite add up and you want an independent view. - **You're planning a campaign** — new product launch, seasonal push, or market expansion and want to stress-test the strategy before committing budget. ## What fractional PPC consulting actually means Fractional doesn't mean part-time in the sense of being unavailable. It means you access senior expertise proportional to what your business needs, rather than paying for a full-time hire you don't need yet — or a full agency retainer when what you actually need is strategic input. *I work with your team, not around them.* If you have someone in-house managing the day-to-day, I can sit above that and provide the strategic layer — reviewing account structure, challenging bidding decisions, making sure conversion tracking is giving you clean data, and being available when something doesn't look right. ### I'll tell you if your current setup is fine > I'm not here to manufacture a problem so I have something to solve. If you bring me in for a strategic review and your Google Ads account is performing well, I'll tell you that clearly. Good consulting means giving you an honest picture, even if the honest picture is that nothing needs changing. ## How a consulting engagement works 1. **Consultation call** — We talk through your situation — what you have running, what your team looks like, what decisions you're trying to make. I ask about the business, not just the account. 2. **Scope agreement** — We agree exactly what I'll review, advise on, or oversee. Consulting scopes vary — a one-off strategy session, ongoing monthly advisory, or project-based support for a specific campaign. 3. **Review and diagnosis** — I go deep on the account, the tracking setup, the landing pages, and the numbers. I'm looking for strategic gaps, not just tactical quick fixes. 4. **Recommendations and handover** — You get clear, actionable recommendations your team can implement. I'm available to answer questions as they work through them. ## Niches: ecommerce and home services I specialise in two areas — ecommerce and D2C brands, and home services or trades businesses. These aren't industries I dabble in; they're where my twelve years of hands-on experience is deepest. For West Yorkshire home services businesses — builders, plumbers, roofers, electricians, landscapers — I understand how local search works, what makes a lead-gen campaign profitable versus one that looks busy but doesn't convert, and how to structure campaigns when you're competing against national directories as well as local firms. For ecommerce brands, I understand the interplay between Shopping, Search, and Performance Max, how to build negative keyword strategies that stop your brand terms eating your prospecting budget, and what conversion tracking mistakes cost you in algorithmic optimisation. ### Other PPC help in West Yorkshire - [PPC Agency in West Yorkshire](/ppc-agency/west-yorkshire/) - [PPC Audit in West Yorkshire](/ppc-audits/west-yorkshire/) ### Neighbouring counties - [South Yorkshire](/ppc-consultant/south-yorkshire/) - [North Yorkshire](/ppc-consultant/north-yorkshire/) - [Greater Manchester](/ppc-consultant/greater-manchester/) - [Derbyshire](/ppc-consultant/derbyshire/) - [East Riding of Yorkshire](/ppc-consultant/east-riding-of-yorkshire/) ### Towns I cover across West Yorkshire - [Halifax](/ppc-consultant/halifax/) - [Wetherby](/ppc-consultant/wetherby/) - [Selby](/ppc-consultant/selby/) - [Skipton](/ppc-consultant/skipton/) - [Brighouse](/ppc-consultant/brighouse/) - [Leeds](/ppc-consultant/leeds/) - [Pontefract](/ppc-consultant/pontefract/) - [Wakefield](/ppc-consultant/wakefield/) - [Keighley](/ppc-consultant/keighley/) - [Holmfirth](/ppc-consultant/holmfirth/) - [Shipley](/ppc-consultant/shipley/) - [Guiseley](/ppc-consultant/guiseley/) - [Dewsbury](/ppc-consultant/dewsbury/) - [Mirfield](/ppc-consultant/mirfield/) - [Garforth](/ppc-consultant/garforth/) - [Ossett](/ppc-consultant/ossett/) - [Tadcaster](/ppc-consultant/tadcaster/) - [Otley](/ppc-consultant/otley/) ## Frequently asked questions ### I already have an agency — can you still help? Yes. A lot of businesses bring me in specifically because they want an independent view on what their agency is doing. I can review the account, the reporting, and the strategy and give you an honest read on whether what you're being told matches what's actually happening in the data. ### What does PPC consulting cost? Consulting starts from £300/month. The exact scope and structure depends on what you need — a one-off review is different from ongoing monthly advisory. Book a call and we'll work out what makes sense for your situation. ### Can you work with my in-house team in West Yorkshire? That's exactly what fractional consulting is designed for. I work with your team — reviewing their work, providing strategic input, being available when they need a senior opinion. I'm not replacing them, I'm adding the layer of experience they don't yet have. ### Do you only cover West Yorkshire or do you work nationally? I'm fully remote and work with businesses across the UK. Being based outside London and working with businesses in West Yorkshire, South Yorkshire, Greater Manchester, and beyond is the norm, not the exception. ### How quickly can we get started? Book a consultation call and we'll talk through your situation. If it's a good fit, we agree scope and get going. For advisory and oversight engagements there's no lengthy onboarding — we get into the account quickly. ### What if I just want a one-off session, not an ongoing arrangement? That's fine. Not every engagement needs to be ongoing. Some businesses just need a structured strategy session or a single account review. We'll agree on what's useful and price it accordingly on the call. ## Want a senior PPC perspective on your West Yorkshire campaigns? Book a consultation call. We'll talk through your current setup and work out whether strategic consulting is what you need — and what that would actually look like in practice. **Call 07410 907 104**