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You want a strategist, not an agency

You’re already managing Google Ads, or you’ve got someone doing it. But you want a second opinion. Or you need someone to jump in for a quarter, fix the structure, then step back. Or you want ongoing strategy advice without handing over day-to-day. That’s what I do here.

Consulting options

When this model makes sense

You’re too small to justify a full-time agency but too ambitious to wing it. Or you have an in-house or freelance person running ads, but no senior oversight. Or you’ve got decent accounts that just need smarter strategy, not more management. Winchester-based, or anywhere in the UK — I work entirely remote.

My background

12 years in Google Ads, £2M+ ad spend managed directly, Google Partner certified. I back up Growth PPC’s £20M+ operation — the same rigour applies here, scaled down to fit fractional engagements.

Pricing & how I scope it

Start at from £300 per month if it’s genuine oversight (monitoring, quarterly strategy calls, quarterly audits). But most fractional work is scoped per project — deep audit, strategy document, training call — and I quote based on the work. Either way, no sneaky add-ons.

How a consulting engagement starts

  1. Consultation callYou describe where you are, what’s stuck, what you’re trying to achieve. I ask the questions that matter.
  2. Scope & quoteBased on the call, I outline what the work looks like and what it costs. No surprises.
  3. Delivery (typically 2-4 weeks)Audit, strategy document, hands-on work if needed, debrief call walking through recommendations.

Frequently asked questions

Do I need to give you admin access to my Google Ads account?

For a deep audit or hands-on work, yes — read-only access minimum, full access if I’m testing and optimising. I’ll explain what I’m doing every step.

How is this different from hiring a freelancer or agency?

Speed and honesty. I’ve got 12 years of patterns. I spot waste and opportunity fast. And I’m blunt enough to tell you if your ads don’t need consulting.

I'm in Hampshire — can you help me understand my local market?

Absolutely. I know the Winchester and Hampshire business landscape. That context helps me advise on local targeting, competitor positioning, and where your customers are actually searching.

What if I need ongoing support after the initial project?

Common question. We can roll into a fractional retainer (£300+/month), or I set you up with everything documented and you handle it. Both options are on the table.

Can you train my team?

Yes. That’s sometimes the best outcome — you learn the strategy, own it, and you’re less dependent on me. Training calls, docs, or hands-on Q&A as you work.

What's your typical engagement length?

Projects usually run 2-8 weeks. Some retainers are quarterly, some ongoing. Depends entirely on what you need.

Let's find out if fractional strategy is the move

30-minute consultation. No obligation, no pitch. Just me figuring out what's actually broken and what's possible.

Call 07410 907 104 Book a consultation