--- title: Google Ads for Window & Door Companies description: Freelance PPC for windows, doors, conservatories and orangeries. Costed, quality leads from a senior specialist, not a junior account manager. From £300/month. url: "https://steviemorris.com/ppc-for-window-and-door-companies/" canonical: "https://steviemorris.com/ppc-for-window-and-door-companies/" type: core silo: na location: United Kingdom primary_keyword: PPC for window and door companies keywords: - Google Ads for window companies - PPC for double glazing companies - lead generation for window installers - Google Ads for conservatory companies - PPC agency windows and doors blueprint: 0 audience: Window, door, conservatory and orangery company owners and marketing managers, UK date_published: 2026-07-16 date_modified: 2026-07-16 author: Stevie Morris schema_types: - Service - FAQPage record_id: core__ppc-for-window-and-door-companies word_count: 1577 --- # Google Ads for Window & Door Companies — Senior-Led PPC That Delivers Costed Leads I run Google Ads for window, door, conservatory and orangery companies across the UK — built for a steady pipeline of costed, quality enquiries, not just clicks. Senior-led, from £300/month, direct access to me. ## What Window & Door Companies Actually Need From Google Ads Windows, doors, conservatories and orangeries are high-ticket, considered purchases. A single install can be worth thousands, which means a wasted click stings a lot more than it does for a low-value ecommerce sale — and a form full of tyre-kickers is worse than no leads at all. The metric that actually matters here isn't cost-per-click, and it isn't even cost-per-lead in isolation. It's cost-per-*genuine* lead — someone who's ready to book a survey, not someone browsing for a quote they'll never act on. Add in seasonal demand swings and a sales cycle that often runs through a home visit, and generic PPC management built for ecommerce simply doesn't fit. I manage Google Ads specifically for home-improvement and trades businesses — windows and doors is one of the niches I know best — with campaigns structured around lead quality and cost discipline, not vanity click volume. ## Case Study: A Home-Improvement Installer, Built From Scratch - **272** — leads a year - **5.31%** — click-through rate - **£159.34** — cost per lead - **16 mo** — from a brand-new account ### A From-Scratch Growth Story > This was a windows & composite doors installer whose Google Ads account started with zero historical data — no conversion history, no quality score, nothing to build on. Over 16 months of structured campaign building, tracking work and disciplined optimisation, the account grew into a pipeline generating roughly 272 leads a year at a 5.31% click-through rate and £159.34 per lead. No shortcuts — just a properly built account, managed consistently. ## Case Study: A Premium Yorkshire Installer, First Month Live - **21** — leads in the first month - **6.03%** — click-through rate - **£205.65** — cost per lead - **4 wks** — live from a standing start ### Early Days, Strong Signs > This is a premium windows, doors, conservatories and orangeries installer in Yorkshire, just over a month into a brand-new account. These are first-month numbers, not an annual figure — the account is still ramping, moving from manual bid control to automated bidding as conversion volume builds. Early cost-per-lead on a new account is rarely the best it'll get, but a 6.03% click-through rate and 21 leads in month one from a standing start is a strong foundation to build on. ### This Is a Brutally Competitive Niche — And That's the Point > Windows and doors is one of the most fought-over verticals in Google Ads. Every installer in a region is bidding for the same searcher, so individual click costs vary wildly — competitive terms can run up to £50 a click, and some individual clicks are genuinely, stupidly expensive, even while the campaign average sits far lower. > > The average isn't the point. The targeting is. I'm not chasing someone Googling how to fix a cracked pane — that's a low-value repair, not a lead worth competing hard for. I'm targeting full house window replacements, full composite door replacements, full conservatory and orangery builds — jobs that run into the thousands. At that value, even a genuinely expensive click is cheap. Both case studies above show what that discipline does in practice: average CPC held to roughly £6-7, well under what the most competitive terms in this niche can cost. ## How I Run a Windows & Doors Account 1. **Build from a clean structure, not a template** — Campaigns are split by product line — windows, doors, conservatories, orangeries — with match types and negative keywords set to filter out browsers and price-shoppers before they cost you a click. 2. **Target full jobs, not repairs** — Search terms are filtered so spend goes toward full house window replacements, full door replacements, and full conservatory or orangery builds — not a cracked-pane repair or a hinge fix. Repair searches are excluded with negative keywords; they're low-value traffic that doesn't justify competitive CPCs. 3. **Track to the enquiry, not the click** — Conversion tracking is built and verified before spend scales, so every decision is based on genuine enquiries — phone calls and form submissions — not clicks or impressions. 4. **Target cost-per-lead from day one** — On a brand-new account there's no history to lean on, so early bidding is managed manually and conservatively. As conversion volume builds, bidding moves toward automation with a clear cost-per-lead ceiling. 5. **Scale with margin in mind** — Once there's enough conversion data, budget shifts toward the campaigns and search terms producing the most genuine, sales-ready enquiries — not just the most volume. 6. **Review and report in plain English** — You get regular, honest reporting on what's working, what isn't, and what I'd change next — no jargon, no vanity metrics. ### Backed by Growth PPC > Alongside my freelance work I run *Growth PPC*, my sister agency, where the same senior-led, zero-junior model manages £20M+ in ad spend at scale with a peak ROAS of 20.8x. Windows and doors is one of Growth PPC's named specialisms — the discipline behind these case studies is the same discipline I bring to every account I manage personally. ### The Honest Bit > If I look at your account, or your website, or your offer, and think Google Ads isn't the real problem, I'll tell you. I only take on accounts where I can see a genuine path to a better cost-per-lead — not just more spend. ## Transparent Pricing — No Hidden Markups My management fee starts at **£300/month**, which covers accounts spending up to £3,000/month on ads. If your ad spend is higher, the fee is 10% of spend — so a £4,500/month budget means a £450/month management fee. Your ad spend goes directly to Google. I don't take a cut of your media budget or mark it up — the management fee is purely for the work I do. ### Related services - [PPC Agency Services](/ppc-agency/) - [PPC Consultant](/ppc-consultant/) - [PPC Audits](/ppc-audits/) - [Read the full case study](/case-studies/windows-and-doors-ppc-case-study/) - [Digital marketing for tradesmen: the full guide](/ppc-paid-ads/digital-marketing-for-tradesmen/) ## Frequently asked questions ### Who is the best PPC agency for window and door companies? Look for someone who understands high-ticket, considered-purchase sales cycles, not just generic ecommerce PPC. I specialise in windows, doors, conservatories and orangeries, with campaigns built around cost-per-genuine-lead rather than click volume, and you work with me directly. ### How much does Google Ads cost for a window or door company? Ad spend is set by you and paid directly to Google — I don't mark it up. My management fee starts from £300/month, covering accounts spending up to £3,000/month; above that it's 10% of spend (e.g. £4,500/month spend = £450/month fee). ### How many leads can Google Ads realistically generate for a window company? It depends on budget, region and account age. A brand-new account I built from scratch reached around 272 leads a year after 16 months. Another, a Yorkshire installer, generated 21 leads in its first month. Results build over time — anyone promising instant volume isn't being straight with you. ### What's a good cost per lead for windows, doors and conservatories? It varies by product and region, but the two accounts above ran at £159.34 per lead (16 months in, a mature account) and £205.65 per lead (first month on a brand-new account). Cost-per-lead typically improves as an account matures and conversion data builds. ### Why do CPCs look so expensive for window and door companies? It's a brutally competitive niche — every installer bids for the same searcher, so individual clicks can run up to £50, some genuinely eye-watering, even while the campaign average stays lower. It's justified: targeting is full replacements and conservatory builds, jobs worth thousands, not repairs. ### Do you work with composite door, conservatory and orangery installers, not just windows? Yes — windows, composite doors, conservatories and orangeries all fall within the home-improvement niche I specialise in. Each product line gets its own campaign structure rather than being lumped together. ### How long does it take for Google Ads to work for a brand-new window company account? A brand-new account has no conversion history, so early weeks focus on tracking and manual bid control. Cost-per-lead improves as the account matures — one case study here took 16 months to reach a steady 272-leads-a-year pipeline. ### Will I deal with you directly, and how does reporting work? Yes. I don't have account managers — I run every account I take on personally. Reporting is plain-English: what's working, what's changed, and what I'd do next. No jargon, no vanity metrics. ## Book a Free Strategy Call Use the enquiry form on the page, or call **07410 907 104**. ## Ready for a Costed Lead Pipeline? Book a free strategy call or drop me a message. I'll tell you honestly whether I can help, and what I'd prioritise first. **Call 07410 907 104**