Freelance PPC Consultant Frome

My name is Stevie Morris and I'm a PPC consultant for Frome I help small businesses with their pay per click advertising. I have been involved in paid advertising  for a number of years and have helped produce well over 50 million in turnover in the last 5 years working for a large Appliance retailer in the UK. I have helped small and medium sized companies grow and succeed in competitive markets. I use adwords (now called Google Ads) as well as Bing Ads to bring in new sales and leads  

Why Stevie Morris for your PPC 

I'm Stevie Morris and I have been working with companies in towns and cities like Frome with pay per click advertising for a number of years, both as a freelancer and as an in house digital marketing manager. I have gained a huge amount of experience using paid ads to generate sales and leads. Generating revenue with an average return of over 20x. I have a wide understanding of the internet marketing disciplines including SEO PPC CRO Ecommerce Website Design. So I'm not just an PPC consultant I can give you a solid 360 overview of your total online marketing.

How I Can Help with your Paid Advertising 

To maximise the return on Google ads you need a professional not only to manage the PPC campaigns themselves but also to work on optimising the whole customer experience. Using a consultant like myself to increase leads and sales  while increasing your return on investment. Not knowing what you are doing can lead to large amounts of wasted ad spend.

I have a strong focus on increasing profit using all the tools available in the Google ads platform.

What Can I Do For You 

  • Account Creation, Setup and Management
  • Live Reporting Dashboard
  • Lead tracking via Google Analytics 
  • Ongoing Analysis and Optimisation
  • Helping you to identify opportunities
Gooles Ads Frome
Bing Ads Frome
Google Analytics
Click Guardian Click Fraud Prevention For Adwords and Bing Ads

PPC Management, What Does a PPC Consultant Do

A PPC specialist in Frome like myself will use the experience gained over managing paid ads to optimise your ppc account to perform profitably.

How I Manage PPC Campaigns

This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the click and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one. 

Competitor Research

Your competitors both locally in Frome and nationally are already advertising  with PPC ads in the search engines and other platforms. By analyzing what they are already doing we can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.

Keyword Selection

Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects 

Channel Selection

The choice of channels is down to what your offering, some lend themselves better to certain products then others. Webmojo tends to focus on Google ads, Google shopping and lead generation so we don't use the social channel (other than retargeting) for example because most of our clients get better return for investment in search.

Writing PPC Ads

Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time we are matching the ad to the users intent. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads

Campaign Launch

Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.


During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked


This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.

Ongoing Improvement

Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time


Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off

 Frome PPC Expert

Ecommerce PPC Frome

Ecommerce is a huge growth area and is only going to get bigger. I have spent the last 5 years running highly successful ecommerce PPC campaigns. With a strong focus on profitability using both traditional search campaigns and shopping campaigns.

Common Questions Asked About PPC Consultancy 

How do you hire a ppc consultant ?

It all starts with a conversation, during that conversation I will asses if your a good fit for my ppc consultancy service and you will find out if i'm a good fit for your business. 

Do I need an agency or a consultant ?

A pay per click agency and consultant do the same job but with that said an agency is better equipped to scale as they will / may have more than one paid ads person on staff so if your spending more 50k a month on google or bing it may be wise to look at an agency if your budget is slightly more modest then a ppc consultant can work out more cost effective. Agencies have offices and larger overheads then a stand alone specialist. 

How long does it take for a ppc campaign to work ?

A PPC campaign will start getting traffic as soon as the ads are approved and running in the search engines the quality of that traffic will improve over time as more data is gathered the first 3 months of any campaign will be focused on gathering data and optimising the keywords, ads and landing pages I would suggest that if you want your ads and any other traffic you get to your website to convert better you look at a CRO (conversion rate optimisation ) campaign.
Let's Talk!

CONTACT Stevie Morris


+44 (0)7410 907104

Stevie Morris Frome Consultant for PPC SEO CRO & Ecommerce