I'm Stevie Morris and I'm a PPC consultant helping small to medium businesses like yours get better results from paid advertising in Google Ads & Bing getting them new customers, sales and most importantly increasing revenue for both B2C and B2B companies
Why Stevie Morris for your PPC Consultant
I'vehas been helping businesses in towns and cities across the UK with pay per click advertising for a number of years and has had great success in ecommerce with search ads and Google shopping. Helping service based businesses gain leads from their websites to grow their business the same way as we are able to help you to grow your company.
What Does a PPC Consultant Do
A PPC specialist will use the experience gained over managing paid ads to optimise your ppc account to perform brilliantly.
How I Work On Your PPC Campaign
This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the clicks and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one.
Your competitors both locally and nationally are already advertising with PPC ads in the search engines and other platforms. By analyzing what they are already doing I can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.
Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects
The choice of channels is down to what your offering, some lend themselves better to certain products then others. Webmojo tends to focus on Google ads, Google shopping and lead generation so we don't use the social channel (other than retargeting) for example because most of our clients get better return for investment in search.
Writing PPC Ads
Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time we are matching the ad to the users intent. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads
Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.
During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked
This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.
Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time
Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off