07410 907 104
My name is Stevie Morris, and I am a specialist e-commerce PPC consultant for UK brands. My primary focus is turning your ad spend into profitable, scalable growth through expert Google Shopping and PMax management. With my 12 years of direct, hands-on experience, we will build a transparent partnership designed to deliver measurable results.
My name is Stevie Morris. For 12 years, I've worked directly with ambitious e-commerce owners like you. I'm not a faceless agency; I am your single point of contact and a specialist who lives and breathes the challenges of selling online. My approach is simple: we'll build a direct, transparent partnership focused on hitting your ROAS targets and achieving profitable scale.
An Ecommerce PPC consultant manages paid advertising campaigns specifically for online stores, focusing on platforms like Google Shopping and Performance Max. Their core role is to maximise Return on Ad Spend (ROAS). Key responsibilities include product feed optimisation, structuring shopping campaigns for profitability, managing PMax asset groups, implementing dynamic remarketing, and tracking revenue to ensure every pound spent on advertising generates a profitable return.
Standard Shopping campaigns offer granular control over products and bids, ideal for specific strategies. Performance Max (PMax) automates targeting across all of Google's channels (YouTube, Display, etc.) to find more customers. The best strategy often involves running both, using Standard Shopping for core products and PMax to drive new customer acquisition and scale.
A "good" ROAS (Return On Ad Spend) depends on your profit margins. A common benchmark is a 4:1 ratio (£4 in revenue for every £1 spent), which is often the break-even point. An 8:1 ratio is considered healthy, and 10:1 or higher is excellent. My average across clients is 15.6:1, achieved through meticulous campaign structure and optimisation.
For most e-commerce brands, Google Shopping is the most crucial platform as it captures high-intent buyers. Facebook and Instagram Ads are powerful for demand generation, showcasing products visually and building brand awareness. Pinterest and TikTok are increasingly effective for brands in visual niches like fashion, home decor, and beauty.
Latest wins for my clients
Scaled from £10k to £120k monthly revenue
Through Google Shopping feed optimisation
Annual revenue from a £150k ad spend
Day 1-2
Day 3-7
Day 8-14
Ongoing
No contracts, no setup costs, cancel anytime. A clear path to scale your investment.
Our ROAS went from 2x to over 6x in just 3 months. Stevie completely restructured our campaigns and now we're finally profitable. He treats our budget like his own money.
After 3 agencies failed, Stevie delivered. He's a genuine partner who is always available and deeply understands our goals. A world away from the usual agency experience.
Turn your PPC challenges into opportunities
This classic issue usually points to an unoptimised product feed or poor campaign structure. I solve this by enriching your product titles with high-intent keywords, adding custom labels for margin-based bidding, and implementing aggressive negative keyword strategies to stop wasted spend on irrelevant searches.
While PMax is heavily automated, you can still influence it significantly. I focus on providing it with high-quality inputs: well-structured asset groups, audience signals based on your best customers, and robust conversion data. This guides the algorithm towards profitability instead of letting it run wild.
Hitting a scaling plateau is common. The solution is to move beyond just bottom-of-funnel search and build a full-funnel strategy. I use a combination of PMax and targeted paid social campaigns (Facebook/Instagram) to generate new demand, build your audience, and feed your high-converting Shopping campaigns with fresh, qualified traffic.
Let's find out what's possible. Get your free, no-obligation audit today.
Or call me directly on 07410 907 104 (Mon - Fri, 9am - 5pm)
