Ecommerce
Google Shopping vs Performance Max: What’s the Difference?
Standard Shopping vs Performance Max for ecommerce: control, reporting and when running both together protects your best-converting products.
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Practical Google Ads & PPC guides — no fluff, no vanity metrics.
CRO
Conversion Rate Optimisation for PPC Landing Pages: A Practical Guide
How to improve landing page conversion rate for paid traffic: message match, single CTA, removing distractions, page speed, and the link to Quality Score.
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Data
How to Set Realistic Google Ads Targets: CPA, ROAS and Budget Explained
How to derive a real target CPA or ROAS from your margin, average order value and lifetime value — instead of copying an industry-average number.
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PPC & Paid Ads
How to Get More Customers for Your Trades Business (Without More Cold Calling)
A practical guide to getting more customers for a trades business through targeted paid search — without more cold calling or chasing referrals.
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PPC & Paid Ads
Small Business Advertising Ideas That Actually Convert
Advertising ideas for trades businesses that convert to booked jobs, not just likes and reach — for owners ready to invest properly.
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PPC & Paid Ads
How to Promote a Local Trades Business (Without Wasting Money)
A channel-by-channel breakdown of how to promote a local trades business — cost, speed and control compared honestly, for owners ready to invest properly.
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PPC & Paid Ads
Is Google Ads Worth It for a Trades Business? A Straight Answer
A straight answer on whether Google Ads is worth it for trades businesses — the real economics of clicks, leads and job value, without the sales pitch.
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PPC & Paid Ads
Digital Marketing for Tradesmen: UK Guide
A straight-talking guide to digital marketing for trades businesses ready to invest in growth — channels, budgets, red flags, and what actually converts.
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Case Studies
Two Google Ads Accounts, Built From Scratch: A Windows & Doors PPC Case Study
How two window, door and conservatory installers grew Google Ads accounts from zero historical data — one to 272 leads a year, one 21 leads in its first month.
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PPC & Paid Ads
Search Ads vs Shopping Ads: Which Is Right for Your Business?
How Search and Shopping ads differ, which suits services vs ecommerce, cost and competition differences, and when you genuinely need both.
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