Most Google Ads accounts waste 20-30% of budget on fixable mistakes. Here's the complete audit checklist I use to find where your money's going.
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Most Google Ads accounts waste 20-30% of budget on fixable mistakes. Here's the complete audit checklist I use to find where your money's going.
UK Google Ads management costs £500-£2000/month typically. Here's what agencies, consultants, and freelancers actually charge—and what you get for your money.
Why Negative Keywords Are More Important Now Than They've Ever Been Published: January 2026 | By Stevie Morris Negative keywords are more important now than they've ever been. If you're running Google Ads and not actively managing negative keywords, you're bleeding budget. Accounts with significant spend are wasting hundreds, if not thousands, every month on […]
Let's face it, in this game, it is far too easy to get caught up in the "buzz" of high revenue numbers. You see those big figures on the dashboard—thousands of pounds rolling in—and it feels like you’re winning. It feeds the ego, doesn't it? But I reckon a lot of business owners are looking […]
To be honest, I think we’ve all been there. You set a target for the team, or you set a goal in your Google Ads dashboard, and everyone works hard to hit it. But then you look at the bank account at the end of the month, and the numbers just don't add up. I […]
What is a Good ROAS for Ecommerce To be honest, asking “What is a good ROAS?” is a bit like asking “How long is a piece of string?” or “What’s a good price for a house?” without saying if it’s a one-bed flat in Grimsby or a mansion in Mayfair. I reckon it’s the most […]
Did you know small UK businesses can sell 15% more in just three months? This boost comes from using PPC well. PPC, or pay-per-click advertising, is very powerful. It helps small businesses reach more customers without spending too much money. Managing PPC means choosing the right keywords to bid on. These are words a lot […]
Imagine a world nested in the crosshairs of human creativity and artificial intelligence. How could we unlock new possibilities for pay-per-click (PPC) campaigns in the realm of online advertising? Well, we don't have to imagine anymore! In this digital era, with the advent of AI-driven PPC solutions like ChatGPT prompts, we are experiencing a […]
Imagine this scenario: you've been running Google Ads campaigns for your business, meticulously tracking online conversions, analyzing data, and optimizing your strategy. You feel like you have a good handle on the digital side of things, but there's a missing piece of the puzzle that could unlock a whole new level of success for your […]
As a PPC consultant, I believe that a thorough understanding of PPC analytics is essential for businesses to achieve success in their advertising campaigns. With pay-per-click advertising continuing to grow in popularity, having a working knowledge of the metrics, data-driven insights, and tracking tools available is crucial to measure and optimize ad campaign performance. In this […]