Welcome to my comprehensive guide on crafting high-converting PPC ad copy. In this article, I will share with you the dos and don’ts that can significantly impact the success of your PPC campaigns. Key Takeaways: Understanding your target audience's needs, preferences, and pain points is crucial for creating high-converting PPC ad copy. Create buyer personas […]
If you're not investing in PPC consulting, let's be brutally honest—you're essentially throwing money down the drain. PPC, or Pay-Per-Click, is a cornerstone of modern marketing. But navigating its intricacies is far from a walk in the park. Stick around and let me tell you why PPC consulting isn't just a good idea—it's a necessity. […]
The Genesis of AI in Marketing In the world of marketing, artificial intelligence (AI) is no novice. Its introduction dates back to the late 1950s when Alan Turing developed the concept of machine learning. However, it wasn't until the 21st century when businesses started leveraging AI to optimise their marketing efforts. Early applications were quite […]
Hello there, my lovely readers! Today, I'd like to talk to you about improving your overall performance with a well-structured PPC Account. As someone who has been in the digital marketing industry for quite some time, I've seen firsthand how proper account structure can make all the difference. Learning By Experience Let me start by […]
Are you struggling to understand why your Google Ads campaigns are receiving clicks but no conversions? Not getting any conversions on your ads can be a frustrating experience for advertisers, especially when the budget is tight. So, why are my ads not converting and what can I do about it? There could be a number […]
Google has started sending out notifications to its AdWords users that it will stop showing search term data for "low search volume keywords" the ability to optimise ad accounts spend for non relevant search terms is key to having a well functioning Adwords account. But it seems that Google is trying to hide terms from […]
Ive just had this sent to my AdWords account it looks like Google is increasing its prices for the UK market Dear Customer,On 1 November 2020, Google will begin charging new fees for ads served in the United Kingdom, Turkey and Austria.New feesAs of 1 November 2020, we will begin adding a fee to your next invoice […]
So here’s the situation you’re running adds spending lots of money but the conversion rate is in the pan so low that a limbo dancer would find it a challenge to get lower. Why is it happening and most importantly what can you do about it. The first thing you want to check is that […]
