Google Ads Management across Lincolnshire

Done-for-you Google Ads management, without the agency nonsense

Most agencies hand your account to a junior the moment you sign. At Growth PPC that never happens. Every account is managed by a senior specialist — someone who has built and scaled campaigns, not someone who studied them last month.

I’m Stevie Morris. I’ve spent 12 years managing Google Ads directly, with over £2M in ad spend under my hands and a senior team behind me that has managed £20M+ at scale. Our peak ROAS hit 20.8x. I’m not telling you that to impress you — I’m telling you so you know the calibre of thinking that goes into every account we touch.

We work with ecommerce and D2C brands, and home services and trades businesses across Lincolnshire, Nottinghamshire, Leicestershire, East Yorkshire and South Yorkshire. If you sell online or generate leads locally, we know your market.

What's included in ongoing management

• Campaign strategy — search, shopping, Performance Max, or a combination, built around your margins and goals.
• Keyword research and match type discipline — we don’t just add keywords, we control them. Negatives matter as much as targets.
• Ad copy written and tested — no AI-spun filler. Copy written by someone who understands what makes people click and convert.
• Bid and budget management — active, not set-and-forget. We adjust when data tells us to.
• Conversion tracking verified — if we can’t measure it, we fix it before we spend a penny optimising around bad data.
• Monthly reporting — plain English, no vanity metrics. Revenue, cost, return. That’s what matters.

How the pricing works

Pricing is transparent and tied directly to your ad spend. Management starts from £300/month, which covers up to £3,000/month in Google Ads spend. Above that threshold, the fee is 10% of your monthly ad spend — so at £4,500/month spend, management is £450/month.

Your ad spend goes directly to Google. We never touch it, mark it up, or take a cut. You see exactly what you’re paying Google and exactly what you’re paying us. No bundled fees, no hidden costs.

There is no contract small print to unpick here. Talk to us, and we’ll give you a straight answer about whether we’re the right fit.

How we get started

1. Free strategy callWe talk through your business, your current ads situation, what’s working and what isn’t. No pitch deck, just a direct conversation.
2. Account reviewWe look at your Google Ads account properly before we commit to anything. If there are obvious problems, we’ll flag them immediately.
3. Proposal and onboardingIf we’re a fit, you’ll get a clear proposal with a recommended structure, budget recommendation, and what we’ll do in month one.
4. Launch and ongoing managementCampaigns go live. You have direct access to us — not a client services team, not a ticketing system. The person managing your ads.

Why Lincolnshire businesses choose a specialist over a generalist agency

Lincolnshire has a diverse economy — agriculture, manufacturing, tourism along the coast, retail in Lincoln and Grantham, and a significant home services market. The search behaviour in a county this size varies enormously between urban Lincoln and rural market towns like Sleaford or Horncastle.

A generalist agency managing hundreds of accounts won’t take the time to understand that nuance. We do. Whether you’re a trades business targeting homeowners in the Lincolnshire Wolds or an ecommerce brand shipping nationally from a Lincolnshire warehouse, the campaign strategy should reflect your actual customer geography and intent — not a template.

I hold Google Partner and Microsoft Ads certifications, but more importantly I’ve seen enough Lincolnshire and East Midlands search data to understand what local buyers look like and what moves them.