Stevie Morris Digital Marketing1

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PPC Management 

I'm' a Freelance PPC Manager my name is Stevie Morris I provide growth focused PPC Management for clients large and small in and around the UK as well as abroad. I help business just like yours get better results from pay per click advertising on Google & Bing. I am certified on both platforms. With better results come more sales and more profit.

Freelance PPC Management Consultant

Contact Me

The Definition of PPC Management

Pay Per Click (PPC) management is the action of looking after and optimising a company's PPC account. The looking after part of the management process involves increasing the profitability of the account. I like to use the term profitable spending making sure every pound spent makes a return of more than has been spent. Of course this can be done in house, by an agency or by a ppc consultant like myself.
PPC is an ever evolving art and like much of paid advertising not everyone that sees your ad will go in to buy your product of service but with the right ppc management strategy you will get more customers and more sales
Google Ads PPC Management
Bing Ads PPC Management

What Does a PPC Manager Do

A PPC specialist  will use the experience gained over managing paid ads to optimise your ppc account to perform brilliantly.

How I manage On Your PPC Campaign 

This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the clicks and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one. 
Gooles Ads PPC Management
Bing Ads PPC Management
Google Analytics Expert
PPC Click Guardian Click Fraud Prevention For Adwords and Bing Ads

Competitor Research

Your competitors both locally and nationally are already advertising  with PPC ads in the search engines and other platforms. By analyzing what they are already doing I can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.

Keyword Selection

Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects 

Channel Selection

The choice of channels is down to what your offering, some lend themselves better to certain products then others. I tend to focus on Google ads, Google shopping and lead generation so we don't use the social channel (other than retargeting) for example because most of our clients get better return for investment in search.

Writing PPC Ads

Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time we are matching the ad to the users intent. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads

Campaign Launch

Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.

Monitoring

During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked

Adjustment

This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.

Ongoing Improvement

Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time

Reporting

Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off

Digital Services I Provide


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Digital Marketing


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PPC Consultancy

SEO Consultancy

Google Ads Management 

Bing Ads Management 

Get In Touch 

07410 907104

CONTACT Stevie Morris

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