PPC Consultant across Lincolnshire

When you need strategy, not just execution

Not every business needs a full-service agency. Sometimes you have an in-house marketer who’s capable but not a PPC specialist. Sometimes you’ve been running ads yourself and you’re not sure if your account is structured correctly. Sometimes you’ve hired an agency and you want a second opinion before you renew.

That’s where a freelance PPC consultant fits. I work with businesses across Lincolnshire and the surrounding counties — Nottinghamshire, Leicestershire, East Yorkshire, South Yorkshire — as a senior advisor who can sit alongside your existing setup and make it better.

I’m Stevie Morris. Twelve years in Google Ads, over £2M in spend managed directly, Google Partner and Microsoft Ads certified. I’ve seen enough accounts to know quickly what’s wrong and what’s worth fixing.

What a PPC consultant engagement can include

• Account structure review — is your campaign architecture set up to give the algorithm clean signals, or is it fighting itself?
• Keyword strategy — are you bidding on the right terms for your margins? Are your match types and negatives under control?
• Bidding and budget strategy — is your bidding strategy aligned with your actual conversion data and business goals?
• Tracking verification — are you measuring the right things? Bad tracking data makes good optimisation impossible.
• In-house team coaching — if you have someone executing, I can upskill them and give them a senior framework to work within.
• Second opinions — if your agency is giving you reports you don’t fully understand, I can translate them and tell you whether they reflect genuine performance.

Advisory, fractional, or one-off — whatever your situation needs

Consulting engagements don’t follow a fixed template. Some clients need a single strategic session to reorient their approach. Some need monthly advisory calls alongside their in-house execution. Some need a fractional PPC lead who attends their marketing meetings and provides senior oversight without being a full employee.

I work across all of those models. The engagement structure is built around what you actually need, not a packaged service tier. Pricing starts from £300/month — the right shape for your situation is something we work out on a call.

How a consulting engagement typically works

1. Initial consultationWe talk through your current situation — what’s running, who’s managing it, what you’re trying to achieve, and where you think the gaps are.
2. Account access and reviewWhere relevant, you give me read access to your Google Ads account so I can see what’s actually happening rather than working from reports.
3. Strategy sessionI give you my honest assessment of where the account stands, what I’d change and why, and what the priority order should be.
4. Ongoing advisory or handoffDepending on what you need, we either move into an ongoing advisory relationship or I hand you a clear action plan for your team to execute.

The value of senior-level thinking in the Lincolnshire market

Lincolnshire’s commercial landscape is varied. You have established manufacturers and agricultural businesses, a strong trades and home services sector, growing ecommerce operations, and a retail and tourism economy that has distinct seasonal patterns.

Search intent and competitor behaviour differ significantly between a national D2C brand based in Lincolnshire and a local plumber or roofer targeting homeowners in Lincoln, Grantham or Spalding. Getting the strategy right means understanding both the platform mechanics and the local commercial context.

With 12 years of Google Ads experience and deep specialism in ecommerce and home services, I bring both. You don’t get a generalist who happens to have a Lincolnshire client — you get a specialist who understands your sector and can apply that to your specific market.