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What We Actually Do

You get a dedicated senior strategist handling your Google Ads campaigns end-to-end. That means ongoing optimisation of keywords, bids, and ad copy based on real performance data—not guesswork. We audit your tracking to make sure every conversion is counted. We restructure underperforming ad groups. We write new ad copy when clicks aren’t converting. We review search terms weekly and add negatives. You get monthly reporting showing exactly what worked, what didn’t, and what’s next.

We work across ecommerce and home services—trades, local services, online retailers in Lincolnshire and beyond. Most clients hand us access to their Google Ads account and their conversion data, and we just get on with it.

Senior-Led, No Juniors

Your account never gets handed to a junior after the initial call. Our sister agency, Growth PPC, manages £20M+ in ad spend with a zero-junior model. You get the same approach here: I run your account, I make the decisions, I own the results.

What's Included

How It Works

First, we have a free strategy call. You tell me where you’re at now, what you’ve tried, and what you want. I ask questions about your business, your margins, your customers. Then I run a free 30-minute account audit and come back with honest feedback: does your account need restructuring? Are you targeting the right keywords? Is your tracking even set up? We agree on a plan and pricing, I get access, and we start the following week.

The Money Bit

Transparent pricing: minimum is £300/month, which covers up to £3,000/month in ad spend. Above that, we charge 10% of ad spend. So if you’re spending £5,000/month, management is £500/month. If you’re at £10,000/month, it’s £1,000/month. Your ad spend goes directly to Google—we don’t mark it up, we don’t take a percentage of that. Just our management fee.

No long-term contract. No cancellation fees. If we’re not delivering, you walk. We’ve been doing this for 12 years—we’re confident enough in the results not to lock anyone in.

Frequently asked questions

Do you work with Horncastle businesses?

Yes. We work with businesses across Lincolnshire and the East Midlands—Horncastle, Lincoln, Spilsby, Sleaford. Geography doesn’t matter for Google Ads; we’re UK-wide remote. If you’re doing ecommerce or home services, we can help.

How long before I see results?

That depends on your starting point. If your tracking is broken, fixing that gives you clarity immediately but may not boost revenue yet. If you’re just poorly structured, restructuring usually lifts performance within 2–3 weeks. Real growth takes longer and depends on your margins and market. We’ll be honest about what’s realistic for your business.

What if my ads are already running well?

Then we focus on squeezing more out of the budget that’s left. We find underperforming keywords, pause them, reallocate to the winners. We might test new keywords or ad angles. Sometimes ‘well’ just means you’ve hit a plateau, and we break through it. Sometimes you’re genuinely fine, and we’ll tell you that too.

Can you manage both ecommerce and services?

Yes to both. Ecommerce is our bread and butter—we’ve managed seven-figure budgets for online retailers. Home services is our other core niche: plumbing, electrics, renovations, trades. Very different playbooks, but we know both inside out.

What happens if I cancel?

We give you back full access to your account and all our documentation on what’s working. You can manage it yourself, hire someone else, or come back. No lockdown, no punishment. We just ask for a month’s notice out of respect.

Ready to Hand Over Your Google Ads?

Let's start with a free 30-minute strategy call. No pitch, no pushy sales. Just honest feedback on where your account stands and what we'd do differently.

Call 07410 907 104 Book a free strategy call