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What we do

I run Google Ads for ecommerce, D2C, and home services businesses across the UK, including Lincoln and Lincolnshire. I don’t hand your account to a junior—I manage it myself. Every day I’m deciding on bids, testing ad copy, killing wasted spend, and making sure your money converts. That’s not a policy; that’s how I work.

Our model

Why senior-led works

Junior PPC people are cheap but slow. They follow playbooks and guess a lot. I’ve managed £2M+ in direct spend over 12 years. My sister agency Growth PPC handles £20M+ and has hit 20.8x ROAS on some accounts. That’s not luck—it’s pattern recognition, honest diagnosis, and the discipline to kill bad ideas fast. When your account gets that treatment, the numbers follow.

Honest diagnosis

I’ll tell you if your ads are working fine. Plenty aren’t. But some are. If you’re already doing the right things, I’ll say so and we can focus on the edges. That honesty is rarer than it sounds in PPC.

How we start

  1. Strategy callWe talk through your business, your market, and what ‘good’ looks like. No sales pitch.
  2. Audit if neededIf you have ads running, I’ll dig into them—tracking, targeting, spend patterns, keywords. Show you what’s broken and what’s working.
  3. PlanI’ll outline the approach: campaign structure, targeting, bid strategy, when to test, what success looks like.
  4. Execute and reportI take over. Weekly email updates. Monthly calls to review performance and plan next moves.

What you get

Frequently asked questions

What's the minimum ad spend to make sense of this?

Roughly £1,000/month. Below that, you don’t have enough volume to optimise or test. If you’re spending less, you might not need an agency yet.

What if my ads aren't working?

That’s often the first conversation. I’ll audit, find the culprit—bad targeting, weak copy, broken tracking, wrong keywords—and fix it. Sometimes the answer is ‘pause and rebuild.’ That’s the honest answer.

How long until I see results?

If your tracking is sound, you’ll see data within a week. Patterns take 2–3 weeks. Real optimisation takes months. If anyone promises faster, they’re gambling with your budget.

Do you work with businesses in Lincoln and Lincolnshire?

Yes. I’m UK-wide remote, so location doesn’t matter. Whether you’re in Lincoln, nearby towns like Newark or Sleaford, or anywhere else, I can run your ads the same way.

What if I already have ads running?

I audit first. Maybe they’re well-built and need tweaks. Maybe they’re a mess and need restructuring. Either way, I’ll show you what’s happening and what to fix.

Are you Google certified?

Yes. Google Partner, Google Ads certified, and Microsoft Ads certified. I also audit accounts for other agencies sometimes—that diagnostic lens is sharp.

Let's talk about your ads

If you're running Google Ads in Lincoln or anywhere else in the UK, and you want honest expertise managing them, book a free 30-minute strategy call. We'll talk through your business, your goals, and what done-for-you management could look like.

Call 07410 907 104 Start a conversation