Terms

Plain English on purpose

These terms are written to be easy to read. If anything is unclear, ask me before we start and I’ll explain it.

Last updated: 25 September 2026.

Who I am

I’m Stevie Morris, trading as Stevie Morris Digital Marketing. I’m a sole trader based in the UK and I do all the work myself. In these terms “I”, “me” and “my” mean me, and “you” means the business I’m working for. You can reach me via the contact form or by phone on 07410 907 104.

How these terms work

There are two parts. Part 1 covers anyone using this website. Part 2 covers clients who hire me.

When we agree to work together, I’ll confirm what I’m doing and what it costs in writing (a proposal, quote or email). That written agreement and these terms together form our contract. If the two ever disagree, the written agreement wins.

My services are for businesses, not private individuals.

Part 1: Using this website

• The information here is general. Articles, guides and examples are there to help, but they aren’t advice for your specific business. Talk to me, or someone else qualified, before acting on them.
• The calculators give estimates. They only work with the numbers you put in. Check the results before making spending decisions.
• The content is mine. You’re welcome to read it, share links to it and quote short parts with a link back. Please don’t copy whole pages or tools without asking.
• Links to other websites are there for convenience. I don’t control those sites and I’m not responsible for them.
• Your personal data is covered by my Privacy Policy and Cookie Policy.

Part 2: Working with me

The rest of this page applies when you hire me.

1. What I do

Google Ads management, PPC consultancy, audits, landing pages and website design, tracking and analytics setup, and related digital marketing work.

Before anything starts, I’ll confirm in writing exactly what I’m doing for you and what it costs. If it isn’t in the agreed scope, it isn’t included (see section 4).

2. Free health checks and calls

A free health check or strategy call really is free. There’s no obligation and no follow-up invoice. It’s a quick, honest look, and sometimes the answer is that your account is in good shape and you should leave it alone. It isn’t a full audit. A full audit is a separate, paid piece of work that I’ll quote for.

3. Fees

Google Ads management is 10% of your monthly Google Ads spend, with a minimum of £300 a month. I round your spend down to the nearest £100 before working out the 10%. In practice you pay £300 a month for up to £3,000 of spend, and 10% once you spend more than that. For example:

• £1,500 spend: £300 fee (the minimum)
• £3,000 spend: £300 fee
• £4,570 spend (rounded down to £4,500): £450 fee
• £10,000 spend: £1,000 fee

Your ad spend is paid straight to Google on your own card or account. I never hold your ad budget and I don’t add a markup to it.

Audits, consultancy, websites and other projects are quoted individually before they start.

Third-party costs like software, stock images, hosting or domains aren’t included unless the quote says they are. I’ll always ask you before spending anything on your behalf.

VAT: I’m not VAT registered, so no VAT is added to my fees.

4. Anything outside the agreed scope

If you ask for something that isn’t in what we agreed, I’ll tell you it’s extra and what it would cost before I start. Nothing extra gets invoiced unless you’ve agreed to it first.

5. Invoices and payment

• Monthly management is invoiced at the end of each month for that month’s work, and is due within 14 days.
• Projects are invoiced as set out in the quote, usually part up front and the rest when the work is done.
• If an invoice is more than 14 days overdue, I may pause work until it’s paid. I’ll tell you before I do. By law I’m also entitled to add late payment interest under the Late Payment of Commercial Debts (Interest) Act 1998.

6. What I need from you

• Access to the accounts I need (Google Ads, analytics, your website and so on), in good time.
• Accurate information about your business, prices, offers and service areas.
• Reasonably prompt replies to questions and approvals.
• Responsibility for what you ask me to say. You need to make sure prices, guarantees, reviews, qualifications and anything regulated (for example health, legal or financial claims) are true and allowed. I’ll flag anything that looks risky, but I can’t check it for you.

If I’m waiting on something from you, deadlines move back by the same amount of time.

7. Results

I’ll do the work with proper skill and care, and I’ll always be honest about what’s working and what isn’t.

I can’t guarantee results. No one can guarantee sales, leads, rankings or return on ad spend. Performance also depends on things I don’t control, like your website, prices, offer, competitors, seasonality and changes Google makes. Any forecast I give you is my best estimate from the data available at the time. It isn’t a promise.

8. Google and other platforms

Google, Microsoft, Meta and similar platforms set their own rules. I’m not responsible for account suspensions, ad disapprovals, policy or price changes, outages or data loss they cause. If it happens, I’ll help you sort it out.

9. Who owns what

• Your accounts are yours. You own your Google Ads account, Merchant Center, analytics, website, domain and data. I work in them through manager or user access, I’ll never take ownership of them, and I’ll remove my access promptly when you ask.
• Your materials are yours. Your brand, logo, photos, product details and customer data stay yours. You give me permission to use them to do the work.
• The work I make for you becomes yours once it’s paid for. That includes ad copy, campaigns, website design and content, and reports. Until every invoice for that work is paid, it stays mine.
• My tools stay mine. The methods, templates, scripts, keyword and negative keyword lists and software I use to do the work belong to me. You get the benefit of them while we work together, but they don’t transfer to you.
• Websites I host: if I host your website and we stop working together, I’ll hand over a full copy (files, database and media) or move it to your new host once all invoices are paid.

10. Mentioning your business

I won’t name your business or share your results in case studies or marketing unless you say yes first.

11. Confidentiality

We’ll both keep each other’s business information private, during our work together and afterwards. The only exception is where the law requires us to share it.

12. Data protection

We’ll both follow UK data protection law. Where I handle personal data for you (for example in Google Ads, analytics or form leads), I only use it to do the agreed work and follow your instructions. If you need a data processing agreement, just ask and I’ll provide one.

13. Ending the work

No lock-in. Ongoing work runs month to month. There’s no minimum term.

Notice: either of us can end it with 60 days’ written notice (an email is fine). I ask for 60 days because ad accounts take time to settle and it lets us wind things down properly. If it isn’t working for you, tell me. I can shorten or waive the notice, and I usually do. I’m not interested in keeping anyone who doesn’t want to be here.

Either of us can end the agreement straight away if the other seriously breaks these terms and doesn’t put it right within 14 days of being asked.

When we finish:

• You pay for the work done up to the end date.
• You keep your accounts, data and everything you’ve paid for.
• I’ll hand over what you need to carry on, such as admin access and notes on how the account is set up and which conversions are tracked.
• I’ll remove my access and any of my own tools and scripts from your accounts.

14. Liability

If something goes wrong because of my work, the most I’ll be liable for is the total fees you’ve paid me in the 12 months before the problem arose.

I’m not liable for lost profit, lost sales or other indirect losses.

Nothing in these terms limits liability that the law doesn’t allow to be limited, such as fraud, or death or personal injury caused by negligence.

15. General

• Neither of us is responsible for delays caused by events outside our reasonable control.
• Any changes to what we’ve agreed need to be in writing (email is fine).
• If any part of these terms is found to be unenforceable, the rest still applies.
• These terms are governed by the law of England and Wales, and its courts deal with any dispute.

16. Changes to these terms

I may update this page from time to time, and the date at the top will change. If you’re already a client, the version in place when we agreed the work applies. I’ll tell you before any change affects you.