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For teams that want to run their own Google Ads

Some Harrogate businesses already have an in-house marketer or a junior running ads. You don’t need full management—you need a second opinion, a strategy refresh, or someone to review your decisions before they cost you money. That’s where fractional consulting comes in. I work with teams who want to stay hands-on but need senior oversight.

What fractional consulting looks like

Price is scalable

Fractional starts from £300/month for monthly check-ins. Larger retainers, project-based work, or hourly consulting available—let’s talk on a call to find what fits your budget and timeline.

Who this works best for

Internal marketing teams who want confidence that they’re not missing obvious wins. Ecommerce brands experimenting with new channels and needing strategic input. Home services businesses in Harrogate, Leeds, Otley, Wetherby with existing ads but unsure if they’re optimised. In-house PPC managers who would benefit from a senior voice to validate decisions or challenge assumptions.

How fractional consulting starts

  1. Initial callYou tell me what you’re running, what’s working, and where you’re stuck. I listen and ask questions.
  2. Account reviewI audit your current Google Ads account, tracking setup, and any data you have. Usually 2–3 hours of work.
  3. Strategy memoI send you a memo with findings, 3–5 recommendations, and a proposed engagement (quarterly calls, monthly retainer, or hourly).
  4. Ongoing partnershipWe land on a cadence that works. Could be monthly, quarterly, or as-needed. You stay in control, I keep you honest.

Frequently asked questions

Why would I hire a consultant instead of a full-service agency?

Cost. Control. Ownership. You keep your hand on the wheel; I just make sure you’re not heading off a cliff. Agencies take 10–15% of spend; consulting is usually cheaper and gives you more agency.

Can you help if we're a total beginner at Google Ads?

Yes, but you’ll probably need 6–8 weeks of hands-on setup work first. If that’s you, managed Google Ads might be a faster path. Let’s talk.

What if your recommendations contradict what my in-house team thinks?

Then we discuss. I’m here to challenge assumptions, not to be right. I’ve been wrong plenty—the difference is I test and measure.

Do you work with teams in North Yorkshire?

Yes. I work across the UK remote. I’ve worked with Harrogate-based businesses in home services and ecommerce, plus clients in nearby areas like Wetherby, Otley, Guiseley, and Tadcaster.

How much time do I need to commit?

Depends on the model. Monthly retainer = 1–2 hours from you per month (a strategy call + implementation). Project work varies. Hourly = you pay for my time, not your team’s time.

What if we need hands-on help launching something?

We can add project-based work on top of your retainer—set up a new campaign, build an audience, create tracking. Scope it out on a call.

Looking for a senior voice without the agency overhead?

Let's talk about what your team is doing, what's working, and where fractional consulting could speed things up or save money.

Call 07410 907 104 Book a consultation