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You have someone running your ads. But something feels off.

Your agency is delivering numbers but not answers. Your internal team is stretched. Or you just want a second opinion from someone who isn’t selling you an ongoing contract.

I’m a fractional PPC consultant. I work with businesses who already have ads running but need senior strategic input — a sanity check, a new angle, or help spotting what’s costing them money.

I’ve been managing Google Ads for 12 years across ecommerce, D2C, and home services. I’m brutally honest about what’s working and what isn’t.

What I offer

Honest diagnosis

You might call expecting me to say your ads are broken. Sometimes they’re actually fine — just misaligned with your goals. I’ll tell you the truth either way.

Pricing is flexible

From £300/month for ongoing fractional management or quarterly reviews. If you want something else — a one-off strategy session, a detailed audit, a training session with your team — I quote on a call based on scope.

No long-term lock-in. We agree on deliverables and timeline upfront.

How to start

  1. Free 15-minute chatTell me what’s not working. I’ll ask questions to understand your account and goals.
  2. Proposal with scopeBased on that call, I’ll send a proposal with specific deliverables and pricing.
  3. Work and reviewWe kick off, I deliver insights or tactical changes, and we review progress together.

Frequently asked questions

Do you work with agencies, or only with clients directly?

I work with both. Some agencies in North Yorkshire and beyond bring me in to review accounts or handle specific campaigns. If you’re running ads in-house, I’m your go-to second opinion.

What if I want you to take over full management?

That’s possible, but my primary offer is strategy and advisory. If you need full done-for-you management, book a call — we can discuss whether that’s the right fit and pricing would adjust accordingly.

How often do we communicate?

As often as you need. Some clients want monthly check-ins; others want weekly Slack updates during a fractional engagement. We agree on cadence upfront.

Can you help if my current agency won't share access to my ads account?

Not directly — I’d need account-level access to do a proper audit. But I can review screenshots, reports, and structure to give feedback. Call me to discuss options.

How does consulting work if I'm in York or North Yorkshire?

Completely remote. Email, calls, and screen-sharing are how we work. No need to meet in person unless you want to.

Get expert input on your Google Ads

Whether you need a quarterly health check, a fractional hand on the wheel, or a brutal second opinion on your current agency, let's talk. Book a consultation and we'll figure out what makes sense for your business.

Call 07410 907 104 Book a consultation