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For businesses with in-house or agency PPC

Maybe you’ve got a team running Google Ads, or an agency doing the work. But you’re not sure if it’s optimal. Are you leaving money on the table? Is the account structured right? Should you expand into Performance Max or Shopping? That’s where strategic consulting comes in.

What I advise on

You stay in control

I give you the analysis, the recommendations, and the reasoning. You decide what to do with it. Some clients implement everything; others pick and choose. Either way, you’re not locked into ongoing management — this is advice on your terms.

Background

12 years running Google Ads accounts. £2M+ in direct ad spend managed. Google Partner and Microsoft Ads certified. I’ve worked with ecommerce brands, D2C companies, and home services across the North East — Yarm, Stockton, Middlesbrough, Darlington, and beyond.

Typical engagements

Frequently asked questions

How does this differ from hiring a full-service agency?

You keep control. An agency does the work; I advise. You and your team (or your current agency) execute. I’m a second opinion or a strategic guide, not a replacement.

Can you work with us in Yarm or County Durham specifically?

Yes. I’m remote and work across the UK. I understand the North East market — local service areas, audience dynamics, competition. Yarm, Stockton-on-Tees, Darlington — I know the region.

What happens if I don't like your recommendations?

That’s fine. You asked for advice; you get it. Whether you act on it is your call. If you want to dig into the reasoning or explore alternatives, we can discuss on a follow-up call.

Do you charge hourly or project-based?

We can discuss pricing on a call. Typically it’s a fixed fee for a defined engagement (e.g. account audit + strategy) or a retainer for ongoing advisory. We’ll quote based on what you need.

Can you advise on my landing pages and conversion tracking?

Absolutely. Ads are only half the equation. If your tracking is broken or your landing pages are weak, you’ll never know if your campaigns are truly profitable. I’ll review both.

Is there any obligation to work together long-term?

No. We agree on scope and pricing upfront. If it’s a one-off audit, that’s it. If you want ongoing advisory, we set that separately. You’re in control.

Let's discuss your PPC strategy

Tell me about your current setup, what's working, and what concerns you have. I'll give you honest feedback on the call.

Call 07410 907 104 Book a consultation