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When fractional PPC strategy makes sense

What fractional consulting covers

I work as your strategic partner, not your day-to-day operator. That might mean keyword strategy sessions, landing page audit and recommendations, bid strategy design, tracking structure review, competitive analysis, or monthly strategy calls to review your performance and next moves. It’s advisory work—I advise, you (or your team) execute.

Why you might need a second opinion

Most teams running Google Ads have blind spots: budget allocation across campaigns, match type discipline, or whether they’re tracking the right conversions. A quarterly strategic review from someone outside catches these quickly.

How we work together

  1. Scope the engagementWe talk about your current setup, growth target, and what strategic help would move the needle most.
  2. Audit & analysisI review your account, landing pages, tracking, and market. Report back with findings and recommendations.
  3. Ongoing strategyMonthly calls, email advice, support as you execute. You run the day-to-day; I keep you honest and help you course-correct.

Pricing is call-based

No fixed menu. We work out a package that fits your needs—hourly advisory, monthly retainer, or project-based scope. Starting point is the same from £300/month anchor for ongoing monthly support, but a strategy call is where we’ll dial in what makes sense for your situation.

Specialisation matters

We focus on ecommerce and direct-to-consumer, and home services and trades. If your business model fits, we’ll likely have playbooks and frameworks that speed up your strategy. If not, we’ll tell you.

Frequently asked questions

What's the difference between fractional consulting and full management?

With full management, we run your account day-to-day: bid changes, keyword updates, optimisation, testing. With fractional consulting, you (or your team) execute; we provide strategy, reviews, and recommendations. It’s the difference between ‘you drive’ and ‘I sit in the passenger seat.’

Can you work with my existing agency or in-house person?

Yes. If you already have someone running ads and want my strategic input or a second opinion, that’s exactly what fractional consulting is for. No conflict; we’re supplementing their work.

Do you offer hourly consulting?

Absolutely. Some clients prefer ad-hoc advice; others want a standing retainer. We’ll discuss options on a call.

I'm based in Pateley Bridge / North Yorkshire. Do you serve our area?

Yes, fully remote across the UK. Ecommerce, home services, trades, professional services—no location limit. We’ve helped businesses from Yorkshire to Cornwall via Zoom and email.

How much does a strategy session cost?

First call is free. Beyond that, we’ll quote based on scope. Monthly retainer starts from £300/month; one-off consulting is priced per project.

What if I don't know whether my account is any good?

That’s exactly why a strategy session exists. Bring your account, ask questions, and we’ll give you an honest assessment. Many businesses don’t know if they’re wasting money until someone outside looks.

Get strategic input on your Google Ads

Book a free consultation. We'll discuss your account, your goals, and how fractional strategy could help you grow faster.

Call 07410 907 104 Book a consultation