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You already have someone running ads. But are they any good?

Maybe your in-house person is stretched thin. Maybe your agency is treating you like a number. Maybe the results just feel flat and you can’t quite put your finger on why.

I work with founders and brands who have ads already—but who know something’s off. I come in, look at what’s happening, and tell you plainly: is this fixable in-house? Do you need a different agency? Are there quick wins? Is your tracking even set up right?

No agenda. Just honesty.

Scenarios where I help

Not here to steal your client

If you have an agency, I’m not trying to poach your account. I’m here to make your current setup better—or tell you honestly if you need to change it. Same if you’ve got an in-house person. Good advice sometimes means: keep what you have, but do this one thing differently.

What I look at

Campaign structure, keyword strategy, audience targeting, ad copy and creative performance, bid management, conversion tracking setup, account health. I’ll find the leaks—the keywords losing money, the audiences that don’t convert, the tracking that’s silently broken—and tell you how to plug them.

A typical advisory engagement

  1. Audit CallYou describe what’s running, what you’re hoping for, what worries you. I ask the right questions.
  2. Deep DiveI dig into your account, comps, tracking, and data. Takes a few hours.
  3. Findings & RoadmapI tell you what’s working, what’s broken, and what to fix first. Then we decide: are you doing it in-house, or do you want ongoing help?

Whether you're in Tadcaster or anywhere in North Yorkshire

Location is irrelevant for PPC advisory. I work entirely remote and I’ve consulted for agencies, in-house teams, and founders across the UK. Time zone isn’t an issue. I’ll meet you where you are.

Frequently asked questions

How much does a consultation cost?

I quote based on scope. An initial audit and findings call might be £300-£600. Ongoing fractional strategy (a few hours monthly) from £300/month. For a bespoke engagement, we’ll discuss on a call.

What if my current agency finds out I'm talking to you?

That’s up to you. I’m discrete. And honestly? If an agency is good, they shouldn’t panic about you getting a second opinion. If they do panic, that tells you something.

Can you fix my in-house person's campaigns?

Yes. I can audit what they’re doing, identify problems, and either coach them on how to fix it or show them what to change. Sometimes the best outcome is making your existing person better.

Do you offer fractional management alongside advisory?

Yes. If you want me to work a few hours a month on strategy and high-level optimisation—with your agency or in-house team handling day-to-day—we can set that up.

Will you tell me if I should switch agencies?

If you ask, I’ll tell you honestly. But my job isn’t to sell you a switch—it’s to help you make the right call based on the data.

Can you advise Tadcaster home services or ecommerce in particular?

Absolutely. Those are my core niches. If you’re a local home service or ecommerce play in North Yorkshire, I’ve seen the problems and the solutions.

Ready for a conversation?

Tell me what's worrying you about your current ads, what you've tried so far, and what success looks like. I'll advise on next steps—no sales pitch.

Call 07410 907 104 Book a consultation