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The Advisory Role

You already have someone running your Google Ads — maybe an agency, maybe an in-house marketer. But sometimes you need a second voice in the room: someone who isn’t invested in the current strategy and can tell you what’s actually working and what’s being left on the table. That’s what I do as a consultant.

Common Reasons to Book

How It Works

  1. Initial consultationYou walk me through your current setup, goals, and pain points. I ask hard questions about strategy, data, and what you’re actually optimising for.
  2. Deep diveI review your account structure, keywords, audiences, creative, conversion tracking, and performance data. Usually a 2-4 hour investment.
  3. Findings & recommendationsI give you a prioritised list of what to change, why, and what I’d expect to see if you make those changes.
  4. Ongoing support (optional)Some clients book a monthly retainer; others want ad-hoc strategy calls every few months. Your call.

Honest Feedback, Always

Sometimes the answer is: your ads are fine. Your spend is disciplined, your keywords are right, your creative is working. I’ll tell you that too — and save you the cost of unnecessary changes. I’m not here to justify fees by tinkering; I’m here to tell you what actually matters.

Pricing

Consulting and fractional leadership work differently to done-for-you management, so pricing varies. I use the same anchor — from £300/month for smaller engagements — but most strategy work is quoted after our first conversation, because it depends on account complexity, depth of audit, and whether you want ongoing support. Book a call and we’ll talk through what’s realistic for your situation.

Frequently asked questions

Can you help if I manage my own ads?

Yes. If you’re running your own campaigns but want validation, strategic input, or a plan for next year, that’s exactly what I do in advisory mode. Many solopreneurs and smaller brands handle day-to-day; I help them make sure they’re thinking about it the right way.

What if I need you to take over the account?

We can do that. If after the audit you want me to step in and run it, we’d switch to a done-for-you management agreement. Different service, different pricing model.

How long does a strategic consultation usually take?

The initial call is usually 30 minutes. The audit itself can be anywhere from a few hours to a couple of days, depending on how many campaigns you’re running and how messy the structure is. I’ll give you a time estimate upfront.

Do you work with Middlesbrough businesses specifically?

I work everywhere in the UK remotely, including Middlesbrough and County Durham. Geography doesn’t matter much for Google Ads strategy — what matters is understanding your actual customer and market. If you’re a local service business in Middlesbrough serving the area, I’ll understand that context. If you’re ecommerce shipping nationwide, we’ll think about it differently.

Can you guarantee results?

No — and anyone who does is lying. I can guarantee I’ll find real problems and give you honest advice. Whether you see results depends on market conditions, budget, execution, and sometimes luck. But I’ve seen good strategic decisions turn bad accounts around consistently.

Is this better than hiring a full agency?

Depends. If you need complete hands-off management, an agency is the move. If you have a capable team or manager in place but need strategic input, oversight, or validation, advisory is usually faster and cheaper. Think of it as expert second opinion work rather than full service.

Need Expert Perspective on Your Google Ads?

Book a consultation call. We'll talk through your current setup, and I'll tell you what I see. No obligation to hire me for anything after.

Call 07410 907 104 Book a consultation