Google Ads Audit for Oldham Businesses

A Proper Audit Tells You What Money Is Disappearing

Your ads have been running for months. Maybe they’re performing okay, maybe they’ve stalled, maybe you’re not even sure. But somewhere in there is wasted spend. Bid strategy optimising for the wrong metric. Audience overlap creaming conversions. Conversion tracking that’s half-broken, so you don’t actually know what’s working. Negative keywords that are too thin, so you’re showing on search terms that’ll never convert.

An audit finds that. A good audit tells you exactly where the leaks are, what’s actually working, and what changes would move the needle. Then you decide whether to fix it yourself, hire someone, or leave it alone. No pressure, no obligation.

What Gets Audited

• Account structure. Are campaigns organised logically? Are you grouping keywords and ads by intent, or just by product?
• Conversion tracking. Is it actually set up? Are pixels firing? Are events configured correctly? (This is where most accounts fall apart.)
• Audience segmentation. Are you targeting the right people? Is audience overlap cannibalising cheaper conversions?
• Bid strategy & budget allocation. Are you optimising for what actually matters? Is budget flowing to the highest-return campaigns?
• Ad copy and extensions. Are creatives stale? Are you using sitelinks, callouts, and structured snippets? Any obvious gaps?
• Keyword quality and negative keywords. Are you bidding on search terms that convert? Are you blocking the ones that don’t?

Who Needs an Audit

An audit makes sense if you’re running ads but uncertain whether they’re optimised, or if performance has stalled and you’re not sure why. It also makes sense if you’re considering a bigger shift (hiring an agency, increasing budget, launching a new campaign) and want strategic groundwork. For Oldham businesses running ecommerce or home services, an audit is often the cheapest insurance: find the £500 monthly leak, and the audit pays for itself in a month.

How an Audit Works

1. Consultation & scope15-minute call. What’s your goal? What’s your budget? What are you hoping to learn? We lock in what we’re auditing and confirm price.
2. Deep auditI review your account, data, tracking, and structure. Usually takes 5–8 hours depending on size. I document findings, screenshot issues, and quantify impact where possible.
3. Findings reportWritten report with findings, recommendations, and (if relevant) estimated impact. Usually 15–20 findings across structure, tracking, targeting, and creative. No fluff, just useful insight.
4. Findings call (optional)Walk through the report together, answer questions, discuss priorities. Then you decide what to do—fix it yourself, hire someone, or leave it.

Why This Matters for Oldham Businesses

Whether you’re an ecommerce seller shipping from Oldham or a trades business (builder, plumber, electrician) working across Oldham, Chadderton, Middleton, Ashton-under-Lyne, and nearby areas, ad spend adds up fast. A £3,000/month budget can slip into inefficiency without you noticing. An audit catches it. Sometimes the fix is simple—fix your conversion tracking, tighten your negatives, restructure your audiences. Sometimes it means bigger changes. But you’ll know, and you’ll be able to make an informed decision.