Google Ads Audit for Middleton Businesses

What's in a PPC audit

I spend 3—5 hours reviewing your account: structure, keywords, audiences, tracking, bidding, creative, and spend efficiency. You get a detailed written report with findings and priorities. It’s a snapshot diagnosis, not an ongoing service. After the audit, you can decide whether to hire me to fix things, do it yourself, or share the report with your agency.

What audits typically find

• Wasteful spend — broad keywords attracting the wrong traffic, audiences overlapping, bids too high for low-value keywords.
• Tracking problems — conversion tags missing or firing incorrectly, UTM parameters inconsistent, revenue not flowing through properly.
• Structural mess — campaigns grouped poorly, too many or too few ad groups, duplicate keyword waste.
• Missed opportunities — audience segments untapped, creatives stale, bid strategies not optimised for your goals.
• Compliance risks — ad copy not aligned with your offering, landing pages weak or irrelevant.

The audit process

1. You grant accessYou add me to your Google Ads account (read-only, temporary). I review your setup end-to-end.
2. I dig deep3—5 hours of analysis: keyword performance, audience overlap, tracking validation, spend efficiency, creative testing, competitor landscape.
3. Written reportDetailed findings, prioritised by impact. What’s broken, what’s inefficient, what to fix first, how much you’re likely leaving on the table.

After the audit

You own the report. Some clients implement the fixes themselves. Others hire me to do the work. Others share it with their agency. No pressure. The goal is clarity and actionable intelligence, whether you use me to fix it or not.