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You're spending money. Are you tracking it right?

Most Google Ads accounts have the same problem: they look profitable in Google Analytics but aren’t. That’s usually tracking. Or it’s waste—keywords bidding on irrelevant searches, ads landing on the wrong page, bid strategy fighting you.

An audit finds these gaps. One-off, no long-term commitment, no upsell.

What the audit covers

Most audits spot 15-40% waste.

Wasted budget isn’t rare. It’s the default state. An audit surfaces it so you can decide what to do.

How I audit

We review your account data, Google Analytics, search terms, and conversion path. Takes a week or two.

You get a written report with findings and a prioritised list of changes. Then I quote what it would cost to implement—but that’s separate from the audit. No obligation.

The audit flow

  1. Access requestYou give us read access to your Google Ads account and Analytics.
  2. Deep reviewWe spend a week+ digging into structure, keywords, tracking, and waste.
  3. Report & findingsYou get a written audit, findings, quick wins, and investment estimate for fixes.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Call us with your monthly ad spend and account history, and I’ll quote it. Usually £500–£1,500 for a thorough one.

Do you work on Chadderton or Greater Manchester accounts?

Yes. Geography doesn’t matter for audits—we’re remote. I audit businesses locally and nationally. If your ads run in Chadderton or the wider region, we can review them.

What if the audit shows I should keep my current agency?

We’ll tell you that honestly. If your account is well-run, we say so. We’re here to give you the truth, not sell a takeover.

Do I have to implement the recommendations?

No. The audit is yours. You can use it to brief your current team, take it to another consultant, or action it yourself. No obligation.

How long does an audit take?

Give us 7–14 days to review and write up findings. Turnaround depends on account complexity and our schedule. We’ll confirm timeline upfront.

Can you audit an account I'm thinking of buying?

Yes. I audit historical performance, account health, and inherited waste. Useful for due diligence on acquisition or acquisition-adjacent accounts.

Find out where your ad spend is actually going

Request a PPC audit. We'll review your account, spot waste and tracking gaps, and show you what to fix first.

Call 07410 907 104 Request a PPC audit