Book a Free Strategy Call →

What a PPC audit uncovers

Most Google Ads accounts leak money. Irrelevant keywords eating budget. Tracking that doesn’t actually measure conversions. Bids fighting for the wrong searches. Creative that looks good but doesn’t convert. Audience targeting so broad you’re paying for clicks from people who’ll never buy.

A proper audit finds where the waste is and quantifies it. Then you know what to fix and what the upside is if you do.

A typical audit covers

Fixed scope, one deliverable

You get a detailed report with findings, quantified waste, and a prioritised list of fixes. No upsell. No vague recommendations. Just what’s broken and how much it’s costing you.

I’ve done this for accounts in every niche — ecommerce, D2C, home services, SaaS. Same process every time: pull the data, spot the patterns, tell you the truth.

No obligation to hire us

This is a one-off audit. Once you get the report, you can take it to your existing agency, fix it in-house, or hire me to do the work. Your choice. The audit stands alone.

How the audit process works

  1. Request and briefYou tell me about your business, your current ads, and what you’re trying to figure out. I’ll ask clarifying questions.
  2. Data pull and analysisI access your Google Ads account (with your permission), pull the relevant data, and conduct the analysis.
  3. Audit reportYou get a written report with findings, quantified waste, and a ranked list of fixes. We can also schedule a call to walk through it.

Frequently asked questions

How do you access my account?

You give me read-only access to your Google Ads account for the audit period. I don’t touch anything — just pull data and analyse it. Once the audit is done, I remove my access.

How long does an audit take?

Depends on account size. A small-to-medium account (under £5k/month spend) usually takes 5–7 days. Larger accounts take longer. I’ll quote timing on the initial call.

What if the audit finds nothing wrong?

That’s a real outcome. Some accounts are already well-structured. In that case, the report will say so and we’ll talk about optimisation and scaling instead.

Can you audit Greater Manchester accounts specifically?

Yes. I’ve audited accounts from all over the UK, including plenty in Greater Manchester and Droylsden. Local or national, the audit process is the same.

How much does an audit cost?

Depends on scope and account size. Get in touch and we’ll discuss your situation, then I’ll give you a tailored quote. No surprise fees — it’s a fixed price for the work.

What happens after the audit?

You get the report and recommendations. If you want help implementing, we can talk about that separately. But the audit itself is the deliverable — what you do with it is up to you.

Ready to find the waste in your Google Ads?

A good audit takes the guesswork out of your campaigns. Let's talk about what you're spending, what you're getting, and where the opportunity is.

Call 07410 907 104 Request a PPC audit