Book a Free Strategy Call →

Why Most Oldham Businesses Waste Money on Google Ads

I’ve managed £2M+ of ad spend directly over 12 years. The pattern is always the same: ads run, money leaves the account, nobody really knows what’s working. Bid strategy is on autopilot. Negative keywords are thin. Creatives haven’t changed since 2019. Then someone suggests “scaling up”, and you’re throwing £500 a month at guesses.

That’s not strategy. That’s hope.

I build for outcomes. Oldham businesses—whether you’re selling online or running a trades outfit—deserve PPC that actually converts. That means auditing what’s broken, setting up tracking that works, and running campaigns with intent, not just spend.

What I Do Differently

Proof: Growth PPC

I built strategy and training for Growth PPC (our sister agency). They manage £20M+ at scale with a zero-junior model and have hit 20.8x peak ROAS on their best accounts. Same approach, bigger team. That’s not luck—it’s systems.

The Oldham Market: Ecommerce and Trades

Greater Manchester is split between digital-first ecommerce sellers and traditional trades. I’ve worked across both. If you’re shipping nationally from Oldham, your Google Ads need to compete against bigger players with deeper pockets—which means smarter audience segmentation and ruthless cost-per-action discipline. If you’re a builder, plumber, electrician, or conservatory installer working across Oldham, Chadderton, Ashton-under-Lyne, and the surrounding towns, your ads need to prove local authority and solve real intent (‘my boiler’s broken, who’s nearest?’). I structure campaigns differently for each. That differentiation is where results come from.

How We Work Together

  1. Audit & strategy call (free)30-minute conversation. You tell me what’s happening now. I ask about tracking, creatives, audience, and what success looks like. Then I show you the gaps.
  2. Fix and optimiseIf we agree to work together, I build or refactor your account. Better structure, real conversion tracking, tighter audiences, fresher creatives. You see drafts before anything goes live.
  3. Ongoing managementWeekly monitoring, monthly strategy reviews. I tell you what’s working, what isn’t, and what we’re testing. No surprises, no fluff.

Frequently asked questions

Do you work with businesses in Oldham and surrounding areas?

Yes. I’m UK-wide remote. Whether you’re in Oldham, Middleton, Ashton-under-Lyne, or further afield, the approach is the same: solid strategy, transparent management, real results.

What's the minimum spend or contract length?

Management starts from £300/month. There’s no minimum ad spend, no lock-in contract. If it’s not working after 90 days, you can walk. But it usually does work, because we build it right.

What if I already have someone managing my ads?

I offer audits and strategic consulting too. If you want a second opinion on your current setup, or help building a new campaign, that’s a different conversation. Book a call and we’ll talk about what makes sense.

How much of my budget goes to fees versus Google?

You pay Google directly. My fee (from £300/month, or 10% of ad spend above £3,000/month) is separate. Transparent line in your invoicing. No markup, no hidden costs.

Do you do one-off audits or strategy work?

Yes. If you need a diagnostic without ongoing management, I offer fixed-scope PPC audits. We find what’s costing you money and what’s working, then you decide what to do. Quote on a call.

Will my results show up immediately?

No. Tracking usually takes 1–2 weeks to stabilise. Real optimisation takes 6–8 weeks. I’m looking for durably better ROAS, not flash-in-the-pan spikes. If that matters to you, we’re aligned.

Ready to Stop Wasting Money on Google Ads?

30-minute call, no hard sell, just honest feedback on what's broken and how we'd fix it. If we're not right for each other, you'll know—and you'll leave with useful insights anyway.

Call 07410 907 104 Book a free strategy call