Strategic consulting for businesses that already have ads running. Second opinions, fractional oversight, campaign strategy. Book a consultation.
Book a consultationMaybe you’re managing them in-house. Maybe you’ve outsourced to an agency but don’t feel confident they’re actually optimising. Maybe you’ve hired someone part-time and they’re drowning. Whatever the situation, you’re left asking: Are we optimising for the right thing? Is this actually working? Are we leaving money on the table?
That’s where strategic consulting comes in. I’m a second opinion—sometimes a fractional COO for your PPC. I audit your setup, challenge your assumptions, show you gaps you didn’t know existed, and help you build better campaigns or manage better oversight of whoever’s running them.
12 years in Google Ads, £2M+ of ad spend managed directly. Certified Google Partner and Microsoft Ads. I’ve built playbooks for ecommerce, D2C, and home services—the same verticals I work in today. I’m not here to move work from your current provider to me. I’m here to make sure you’re asking the right questions and getting real answers.
I’ll tell you what’s working and what isn’t. No vanity metrics, no fluff. If your ads are fine, I’ll say so. If they’re bleeding money, you’ll know exactly where and why.
Typically I build a cadence: monthly strategy calls, ad-hoc questions via email, quarterly deep dives into performance. Sometimes you need more (campaign launch, troubleshooting), sometimes less (things are stable). We figure out the rhythm that makes sense for your business. Pricing starts from £300/month, but I quote based on scope. That first call is free—I’ll ask what you’re trying to solve and whether this is the right fit.
An agency runs your ads for you (done-for-you). A consultant advises, audits, and strategises while you (or your team) execute. You keep control. I keep you honest.
Yes. I’m remote, UK-wide. Doesn’t matter where you are—the strategy and advice are the same.
Absolutely. Sometimes you need an independent voice to sense-check what your agency is doing, push on results, or help you ask better questions. That’s a valid use of consulting.
Starts from £300/month for basic fractional oversight. More intensive consulting (weekly calls, detailed audits, campaign strategy) runs higher. I quote based on scope after our first call.
Yes. I’ve consulted for ecommerce sellers, home services providers, and D2C brands. If your niche is different, I’ll tell you up front whether I’m the right fit.
That’s fine. Sometimes it’s a strategy call, sometimes a specific audit. We can do that without a retainer. Book a consultation and we’ll talk about what you need.
30-minute consultation call. No commitment, no pressure. I'll look at what you're doing and tell you honestly what's working and what needs attention.
Call 07410 907 104 Book a consultation