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What's really happening with your Google Ads?

You’ve got a Google Ads account, but you’re not sure if it’s working. Costs are higher than you’d like, leads don’t feel qualified, or you just know something’s off. An audit answers that. I’ll dig into your account structure, keyword strategy, ad copy, targeting, and tracking—and I’ll tell you exactly what’s costing you money and what needs to change.

What a PPC audit includes

Why this matters

Most accounts I audit are leaking 20–40% of spend to poor structure or targeting. That’s money that could double your ROI if redirected. The audit uncovers it.

What you'll get

A written report with findings, priorities, and specific recommendations. Not a sales pitch for more services—just honest assessment. Some accounts need a full rebuild; others just need five changes and they’re profitable. I’ll tell you which is yours.

The audit process

  1. AccessYou grant me read-only access to your Google Ads account (no changes, no charges to Google).
  2. Deep diveI review account structure, keyword performance, landing pages, tracking setup, and competitive landscape.
  3. AnalysisI identify waste, opportunities, and gaps in your current setup.
  4. ReportYou get a detailed, actionable report with priorities ranked by impact and ROI potential.

Good fit for audits

Ecommerce stores, home services businesses, lead gen, B2B. If you’re spending more than £500/month on Google Ads and haven’t had professional eyes on the account in over six months, an audit pays for itself in the fixes you’ll make. Same if you’re new to Google Ads and want a baseline before investing more.

Frequently asked questions

How much does an audit cost?

I quote on a call after you tell me account size, industry, and what you’re trying to learn. There’s no set price—it depends on complexity.

Do I have to hire you for ongoing management after an audit?

No. Zero obligation. Some clients audit and implement changes themselves. Others use the audit as a starting point to hire me for management. Your choice.

What if I'm in Ashton-under-Lyne? Do you audit local businesses?

Yes. I work across the UK and specialize in ecommerce and home services. If you’re in Ashton-under-Lyne, Stalybridge, Droylsden, or anywhere in Greater Manchester, I can absolutely audit your account.

How long does an audit take?

The analysis takes a few days depending on account size. You’ll get a detailed report and then we can discuss findings on a call if you’d like.

What if my tracking is broken?

The audit will flag it. I’ll tell you what’s not being tracked, what’s misconfigured, and what to fix. Whether I help implement is up to you.

Can you audit if I'm not sure Google Ads is right for my business?

Absolutely. Part of the audit is honest assessment: does your business have the margins and audience size for Google Ads to work? I’ll tell you if it doesn’t.

Unsure if your Google Ads are actually working?

Get a professional audit. No sales pitch, no obligation. Just honest findings and a clear roadmap for improvement.

Call 07410 907 104 Request a PPC audit